Marketing 2020David Jarach / Aug 21, 2019
Marketing Using in costante divenire e in frenetica evoluzione di fronte a cui i modelli di marketing tradizionali non sono pi sufficienti Il cambiamento a tutto campo Non basta pi indagare limpatto aggregato
Using in costante divenire e in frenetica evoluzione, di fronte a cui i modelli di marketing tradizionali non sono pi sufficienti Il cambiamento a tutto campo Non basta pi indagare limpatto aggregato delle nuove tecnologie digitali necessario leggere nelle pieghe dei singoli processi, alla ricerca di inedite chiavi di lettura Anche funzioni in apparenza convenzionali, come il pricing, richiedono una visione di frontiera e lo stesso retailing, in grande sviluppo, deve ripensarsi in una prospettiva 2020 Questo libro propone un innovativo, ma reale quantum leap metodologico per affrontare le sfide presenti e future del marketing Adottando un approccio fortemente orientato al mondo dei practitioner e dei curiosi i capitoli sono pensati per una navigazione libera, non necessariamente sequenziale , e rimandando a casi concreti dal mondo delle aziende, fornisce al lettore originali prospettive per favorire il cambiamento e la ricostruzione del vantaggio competitivo nelle imprese.
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Free Read [Music Book] ✓ Marketing 2020 - by David Jarach Í 334 David Jarach
Title: Free Read [Music Book] ✓ Marketing 2020 - by David Jarach Í