Data Management Platform (DMP)

Data Management Platform (DMP)

Óscar López Cuesta / Oct 17, 2019

Data Management Platform DMP El marketing online se ha hecho mainstream para la poblaci n general con el advenimiento de las redes sociales y la figura del community manager Ha sido justo en ese momento cuando se hizo adulto con

  • Title: Data Management Platform (DMP)
  • Author: Óscar López Cuesta
  • ISBN: 8417129391
  • Page: 187
  • Format:
  • El marketing online se ha hecho mainstream para la poblaci n general con el advenimiento de las redes sociales y la figura del community manager Ha sido justo en ese momento cuando se hizo adulto con la aparici n de las pantallas m ltiples smartphones y tablets , la fragmentaci n de las audiencias, el agotamiento del modelo de atribuci n de ltimo toque, el despegue de la compra program tica, la creciente p rdida de privacidad de los usuarios en la esfera online y el ocaso del marketing tal y como lo conoc amos basado en acciones de branding PR y de dif cil medici n del retorno Desde entonces, estamos viviendo una creciente complejizaci n del medio online, en la que nuevas tecnolog as y formas de trabajar aparecen cada d a, para las cuales no existen profesionales con experiencia para llevarlas a cabo Hoy en d a en Espa a se ha convertido en un mantra hablar sobre Data Management Platforms DMP , es el nuevo acr nimo de moda en el mundo del marketing online Pocos de los que dan ponencias o tuitean sobre esta nueva tecnolog a, la cual lleva establecida en el mundo anglosaj n desde hace varios a os y que ahora ha llegado para quedarse en nuestro pa s, han trabajado con ella o explotado las distintas perspectivas de uso de la herramienta De esa necesidad nace este libro, de la visi n de explicar desde la experiencia profesional, de manera did ctica, con visi n agn stica, es decir, sin ejemplificar en un proveedor tecnol gico concreto, el funcionamiento y casos de uso de un Data Management Platform INDICE OPINIONES DE PROFESIONALES SOBRE EL LIBRO PR LOGO INTRODUCCI N Comprendiendo el entorno digital Qu es un DMP Qu diferencias hay entre un DMP y una herramienta de anal tica web Qu diferencias existen entre un DMP y un Data Lake DMP y compra de medios CONCEPTOS B SICOS Tipos de DMP Concepto de audiencia Recolecci n de datos Tipos de data Tipos de cookie y device ID ID Integraci n con herramientas GENERACI N DE AUDIENCIAS Taxonom as de atributos Tipos de segmentos Reglas de segmentaci n Operadores en atributos Overlaps Lookalikes CASOS DE USO Publisher Marketing Usos transversales CONCLUSIONES Qui n debe gestionar un DMP El futuro de los DMP y la identidad online GLOSARIO BIBLIGRAF A.

    Data management platform A data management platform DMP is a technology platform used for collecting and managing data, mainly for digital marketing purposes It allows to generate audience segments, which are used to target specific users in online advertising campaigns. What is a Data Management Platform, or DMP Digiday Jan , In simple terms, a data management platform is a data warehouse It s a piece of software that sucks up, sorts and houses information, and What Is a Data Management Platform DMP Explained Video Aug , A data management platform DMP is a unifying platform to collect, organize and activate first , second and third party audience data from Best Data Management Platform DMP Software in G Data management platforms DMPs are central hubs that store and analyze all of a company s customer, audience, and marketing data DMPs help companies make best use of the massive amounts of data they collect by analyzing data from multiple sources and presenting it in easily digestible ways. Data Management Platform oracle Oracle BlueKai Data Management Platform BlueKai is the industry s leading cloud based big data platform that enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and actionable information about targeted audiences. Top Data Management Platforms DMP in TrustRadius Best Data Management Platforms DMP Data Management Platforms DMP are one component of what is often referred to as Ad Tech or digital advertising technology A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers. Top Data Management Platforms An overview Mopinion Sep , Mapp Data Management Platform, part of Mapp Acquire, is a product of Mapp Digital This particular DMP is great for monitoring the performance of campaigns in real time, optimising data distribution to marketing platforms and of course, connecting with customers. What is data management platform DMP Definition from data management platform DMP A data management platform DMP , also referred to as a unified data management platform UDMP , is a centralized system for collecting and analyzing large sets of data originating from disparate sources. Data Management Data Platform Capture, integrate, and deliver complete and accurate information to any application or user in real time with SAP s data management portfolio Deploy the SAP HANA business data platform to provide a single gateway to all your data, enabling intelligent data management and data governance. Whitepaper Data Management Platforms Demystified A DMP is a centralized data management platform that allows you to create target audiences based on a combination of in depth first party and third party audience data accurately target campaigns to these audiences across third party ad networks and exchanges and measure with accuracy which campaigns performed the best across segments

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      Posted by:Óscar López Cuesta
      Published :2019-07-09T02:37:15+00:00

    About "Óscar López Cuesta"

      • Óscar López Cuesta

        Óscar López Cuesta Is a well-known author, some of his books are a fascination for readers like in the Data Management Platform (DMP) book, this is one of the most wanted Óscar López Cuesta author readers around the world.


    869 Comments

    1. Va al grano bastante rápido, quizás demasiado para alguien no familiarizado con los DMPs pero interesado en ellos, como yo. Me ha ayudado a comprenderlos y a querer profundizar más


    2. Perfecto para conocer DMP y empezar aplicarBig Data en el marketing digital. Amena lectura y muy detallado. Lo recomiendo.:)


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