To Serve God and Wal-Mart: The Making of Christian Free Enterprise

To Serve God and Wal-Mart: The Making of Christian Free Enterprise

Bethany Moreton / Feb 17, 2020

To Serve God and Wal Mart The Making of Christian Free Enterprise In the decades after World War II evangelical Christianity nourished America s devotion to free markets free trade and free enterprise The history of Wal Mart uncovers a complex network that united

  • Title: To Serve God and Wal-Mart: The Making of Christian Free Enterprise
  • Author: Bethany Moreton
  • ISBN: 9780674033221
  • Page: 179
  • Format: Hardcover
  • In the decades after World War II, evangelical Christianity nourished America s devotion to free markets, free trade, and free enterprise The history of Wal Mart uncovers a complex network that united Sun Belt entrepreneurs, evangelical employees, Christian business students, overseas missionaries, and free market activists Through the stories of people linked by the wo In the decades after World War II, evangelical Christianity nourished America s devotion to free markets, free trade, and free enterprise The history of Wal Mart uncovers a complex network that united Sun Belt entrepreneurs, evangelical employees, Christian business students, overseas missionaries, and free market activists Through the stories of people linked by the world s largest corporation, Bethany Moreton shows how a Christian service ethos powered capitalism at home and abroad While industrial America was built by and for the urban North, rural Southerners comprised much of the labor, management, and consumers in the postwar service sector that raised the Sun Belt to national influence These newcomers to the economic stage put down the plough to take up the bar code scanner without ever passing through the assembly line Industrial culture had been urban, modernist, sometimes radical, often Catholic and Jewish, and self consciously international Post industrial culture, in contrast, spoke of Jesus with a drawl and of unions with a sneer, sang about Momma and the flag, and preached salvation in this world and the next This extraordinary biography of Wal Mart s world shows how a Christian pro business movement grew from the bottom up as well as the top down, bolstering an economic vision that sanctifies corporate globalization The author has assigned her royalties and subsidiary earnings to Interfaith Worker Justice iwj and its local affiliate in Athens, GA, the Economic Justice Coalition econjustice 20090316

    What Does It Mean to Serve God Desiring God Both these texts put all the emphasis on God s giving to us when we serve So the kind of service that makes God look valuable and thrilling is the kind that serves God by constantly receiving from God. You Cannot Serve Both God and Theology Desiring God Without theology, you will not know God literally and spiritually So, this article is not meant to be a prohibition against theology God forbid but a caution and a warning about theology. WHAT A MIGHTY GOD WE SERVE YouTube Mar , a song from the album Songs for Worship AMAZING MAN CALLS THE HOLY SPIRIT FAKE and watch what happened next Prophet Ed Citronnelli Why is serving God important GotQuestions Question Why is serving God important Answer Is it really necessary to serve God What is the purpose of changing our priorities to accomplish tasks that God could honestly do better and quickly without us A Passion to Serve God Web Ministries So we are freed from servant hood to the devil to serve the living and true God It s a strange paradox and Peter puts it well Pet Live as free men, but do AOC quotes the bible after Sarah Sanders tells her to From Relevant Genesis says that God looked on the world He had made and called it good not once, not twice, but seven times In Genesis , God commands His image bearers to serve and protect creation Genesis . Lawrenceville Church of God A community of Christ Physical Address Grayson Highway, Lawrenceville, GA Mailing Address P.O Box , Lawrenceville, GA Phone SCHEDULE Sundays am Groups am Worship Wednesdays pm mid week Worship Luke But Jesus replied, It is written Worship the New International Version Jesus answered, It is written Worship the Lord your God and serve him only New Living Translation Jesus replied, The Scriptures say, You must worship the LORD your God and serve only him. Motivations to Serve God Ministry Stay in ministry Study online Earn your bachelor s degree in Biblical Studies from WCBC Online Find Out More Morningside Assembly of God Connect, Grow, Serve SERVICE TIMES Worship Service Life Classes Sundays at , am Worship Prayer, Student Ministries Kids Clubs Wednesdays at PM

    • Free Read [Christian Book] ☆ To Serve God and Wal-Mart: The Making of Christian Free Enterprise - by Bethany Moreton Ï
      179 Bethany Moreton
    • thumbnail Title: Free Read [Christian Book] ☆ To Serve God and Wal-Mart: The Making of Christian Free Enterprise - by Bethany Moreton Ï
      Posted by:Bethany Moreton
      Published :2018-09-24T06:22:27+00:00

    About "Bethany Moreton"

      • Bethany Moreton

        Bethany Moreton is a series editor for Columbia University Press s Studies in the History of U.S Capitalism Since receiving her doctorate in history at Yale in 2006, she has been a Visiting Scholar at the American Academy of Arts and Sciences in Cambridge and a fellow at the Harvard Divinity School and the Institute for Research in the Humanities at the University of Wisconsin Her first book, To Serve God and Wal Mart The Making of Christian Free Enterprise Harvard University Press, 2009 won the Frederick Jackson Turner Prize for best first book in U.S history, the John Hope Franklin Award for the best book in American Studies, and the Emerging Scholar in the Humanities award from the University of Michigan She is a founding member of the Tepoztl n Institute for the Transnational History of the Americas and a founding faculty member of Freedom University, which offers college coursework without charge to qualified Georgia high school graduates regardless of immigration status from history.dartmouth people b


    1. This book started out quite fascinating, but by the end I was skimming through entire chapters and ready for the book to be over. The book was not well organized, and I feel like the author's central ideas were lost amid vast quantities of minutiae. Additionally, Moreton repeats herself constantly throughout the book as she brings up previous topics, which is why I feel that the book could have used a reorganization before publishing.That said, the book did have some good insights and I found a [...]

    2. While somewhat unfocused, this book does a very good job of tracing the origins of the marriage between neoliberal capitalism and evangelical Christianity that's been such a prominent feature of our politics in recent decades. Its primary value is in analyzing some of the ways in which the conservative ascendancy of the last 30 years was actively built by Sun Belt postindustrial service workers themselves, in contrast to the What's the Matter With Kansas thesis that tends to see them as little m [...]

    3. Establishes the ways in which Wal-Mart helped to inculcate a spirt of Christian free enterprise in the Ozarks, working to build a globalized, neoliberal economic order with the support of what had historically been a hotbed of fundamentalist, anti-business populism. By filling many of their needs/ desires, and soothing their concerns about their place in a rapidly changing society, Wal-mart was able to enlist rural, Christian conservatives as its core constituency, its costumer and employee base [...]

    4. In To Serve God and Wal-Mart Bethany Moreton outlines the history of the retail giant and its relationship to the 1970s and 1980s Evangelical revival and rebirth of free enterprise economics. The book is at its strongest when Moreton examines how the evangelical revival reshaped shopping and consumption as something wholesome. She notes that, although personal consumption remained “outside Protestantism’s sacred circle, [helping] others consume… ‘for their families’… could be a sacre [...]

    5. There is a lot of interesting information to consider here, but this is not the MOST accessible of history books. The general goal here is to answer the question "What's the matter with Kansas (or, the Midwest in general)?" Why do the descendants of the populists of a century ago continually vote for arch conservatives? Moreton argues that they have fully invested in the ideology of entrepreneurship and "Christian Free Enterprise," and the best example of a company that embodies Christian Free E [...]

    6. In terms of whether this book was good for a historiography class, it would definitely be a 5-star choice, since there was lots to think about and lots to discuss.I thought the book itself was rather problematic, though. It seemed very much like two separate books, one about Wal-Mart and one about the development of business schools/curriculum at Christian colleges. These two things aren't unrelated, but the author didn't do a particularly effective job in integrating them. I am definitely proud [...]

    7. I think it could have been organized differently to make it clearer -- at times the thesis seems buried in the accretion of details about Wal-Mart newsletters from the 70s, free enterprise student clubs, etc. But overall a very interesting piece of historical work about how certain ideological and religious tendencies combined with a particular regional culture to change the economic and political culture of the entire country. Recommended to anyone interested in how we got to where we are now.A [...]

    8. Four years old now, but still an interesting story of the development of Wal-Mart and its intersection with the educational institutions and churches of the Ozarks. Particularly interesting was the focus on the development of clubs and foundations promoting capitalism at Harding, JBU, and similar colleges, and the degree to which these new programs became the core of the institutions' fund-raising schemes and educational mission.While there were clear relationships among the elements and institu [...]

    9. The title is somewhat misleading, as the book is more about the emergence of various groups and movements that have propelled the U.S. toward a Ferengi-like adulation of business uber alles.Walmart is a prime factor, of course. But although many of the probusiness think tanks arose in the American heartland, the "Christian" aspect of its appeal is only tenuous. Still, there is a great deal of insight on the background behind the pro-NAFTA movement as well as SIFE, an organization I'd never heard [...]

    10. A fascinating look at how Wal-Mart invented and influenced the rise of "Christian capitalism" in early and mid-twentieth century rural America.

    11. The formation and growth of Wal-Mart in the heart of a state like Arkansas represents a paradox of populism and corporatism. In actuality, Wal-Mart capitalized on southerners’ traditional fear of outside corporate chains and foreign entrepreneurs by billing themselves as in line with the wholesome local country store, not the corporate chain. The origins of the chain depended on a correction of the corporatism criticized by populists in the area, as well as taking advantage of government fundi [...]

    12. Bethany Moreton manages to do something extraordinary in this book. She tells an interesting and surprising story about Wal-Mart, conservative Christians, and Arkansas to a national audience and does so without resorting to caricatures, stereotypes, or one-dimensional pictures. The central thesis of the book is that the Ozark culture in which Wal-Mart was born including its values and religion was adopted by the retail giant and came to shape the face of American politics and economics in the 19 [...]

    13. The spectacular rise and astounding success of retail giant Wal-Mart has puzzled business observers for decades. How did someone who seems like nothing so much as a ‘hick from the sticks’ shepherd a single five and dime store in rural Arkansas, the heart of the anti-corporatist stronghold that had “fought against large corporations and for increased government safeguards,” into the largest corporation in the world? Author Bethany Moreton frames the story as “the Wal-Mart paradox.” Ac [...]

    14. Moreton's greatest flaw is that she's too thorough. Several readers comment that she's disorganized and repetitive, but I don't think this is really hitting the head of her weakness. She just writes so much, and so thoroughly researches every element of her work, that it becomes difficult to really understand how and why she's pulling all these threads together - to understand whether and why it's important to have endless interviews with Wal-Mart employees . . . their parents, and spouses, and [...]

    15. Overall impression: This book is insightful in describing how Wal-Mart rose to prominence and how it mobilized Christian values such as ‘service’ and ‘providing for families’. But it didn’t convince me that it created a distinctively ‘Christian free enterprise’. I think the free enterprise spirit was already strong in American culture, and it was dressed up and recast as a central part of Christian identity in order to gain the allegiance of its employees and consumers.How did Wal- [...]

    16. InTo Serve God and Wal-Mart , Bethany Moreton examines the rise of the bohemoth discount chain in the strange cultural vaccuum that is the Ozarks. She begins by noting the region as a hotbed for Populism at the turn of the 20th century and how it struggled through the Great Depression as American declined as an agricultural economy. Marrying Protestant ethos and pride with the theme of regional protectionism, Sam Walton's Wal-Mart rose from a group of five-and-dimes to embody a new economic spir [...]

    17. I suppose I’d say this book offers what the title promises. It’s a well-researched and consummately written account of how Sam’s empire emerged in concert with the transforming identities of (some) US Christian doctrine and the transformations of the service economy throughout the post-war years. This is about how the “Wal-Mart Country” of the Ozarks went from a provincial/rural rejection of the emerging chain-store epidemic to the host of the world’s greatest chain. Something like t [...]

    18. I found this book to be very thoughtful and I felt it provided a good social history of the United States in the 20th century. The focus is on a single company that has chosen to identify itself with "Christian" and "American" values, but Moreton includes discussions of changes in the global economy (i.e. the transfer of manufacturing jobs to "developing nations") and the subsequent shift to a more service-oriented economy in the United States. In her rendering, Wal-Mart's success comes from mix [...]

    19. The story of Wal-mart is one that has been chronicled and reviewed in a glut of documentaries, books and throughout the culture in recent years. This book deconstructed the myth of Sam Walton creating an empire from his bootstraps and paints a more complex picture of timing, opportunity and government help that evolved from mom-and-pop origins to create the world’s largest retailer.Where this book is extremely valuable, is the unpacking of the history of the U.S. during the post-war years. The [...]

    20. "To Serve God and Wal-Mart" is a well-researched exploration into the role Wal-Mart played in developing and exporting the socio-cultural political economy of the Sunbelt: the hybrid of evangelical Protestant Christianity and "free market" fundamentalism. Moreton shows how Wal-Mart was able to build on and invert a pre-existing populsim, how a "servant" ethos was able to make the service economy safe for conservative gender roles, and how Wal-Mart played a key role in funding and building instit [...]

    21. Moreton's account of Christian free enterprise and the expansion of Wal-Mart isn't the most organized book I've ever read, and there is lots of detail that probably wasn't necessary. Still, this book has a lot of valuable historical material in it. She explains how evangelical Christians from the Midwest became such passionate advocates of neoliberal economics and evangelized that ideology along with the Bible to Central and South America. She also helps explain the rise of the service economy, [...]

    22. This book is poorly argued, and I don't think that Moreton demonstrates the connections she is trying (I think??) to make. However, she avoids -- for the most part -- a "what's the matter with Kansas" type of argument, so that, at least, is refreshing; and if nothing else, she holds differing sets of values up for comparison in a way that could even be useful for discussion. I'm still not sure what her aim and intended audience were, though.

    23. Thoughtful analysis of the rise of Wal-Mart as it relates to evangelical Christianity, the history of the anti-chain-store movement, sex roles in American life, big-business infiltration of American schools at all levels from elementary to university, globalization, and a host of other issues. Moreton avoids easy answers and a cheap, Wal-Mart-bashing approach, while ultimately concluding that Sam Walton's mode of capitalism is ethically deficient.

    24. This is an incredibly well researched book on the synthesis between religion and commerce in post modern America. Some of her theoretical vantages could have been better outlined, if only to make the book more useful for future scholars (ahem, me) of American religious culture. I now know more about Wally world than I ever cared to, but overall, l really enjoyed this book.

    25. Insightful storytelling and helpful analysis of how theology always seems to accommodate what is economically expedient. I wanted a bit more offerings of imaginative alternatives, particularly on a local or provincial level. That's perhaps asking too much of a book like this, however.

    26. This shines a huge light on why many presidents claim Christianity as a tool to win over voters, but even more eye opening is how corporations are building a Christian free enterprise using the "Walmart mom."

    27. Stupid. There's so much she could have done with this but this work is riddled with bad methodology, a multi-chapter tangent about college students and ignores larger issues of race and gender discrimination within the franchise.

    28. Pretty good. Her prose is witty, but it gets repetitive after she starts talking about schools and business programs.

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