The End of Animal Farming: How Scientists, Entrepreneurs, and Activists Are Building an Animal-Free Food System

The End of Animal Farming: How Scientists, Entrepreneurs, and Activists Are Building an Animal-Free Food System

Jacy Reese / Dec 10, 2019

The End of Animal Farming How Scientists Entrepreneurs and Activists Are Building an Animal Free Food System A bold yet realistic vision of how technology and social change are creating a food system in which we no longer use animals to produce meat dairy or eggs Michael Pollan s The Omnivore s Dilemma

  • Title: The End of Animal Farming: How Scientists, Entrepreneurs, and Activists Are Building an Animal-Free Food System
  • Author: Jacy Reese
  • ISBN: The End of Animal Farming: How Scientists, Entrepreneurs, and Activists Are Building an Animal-Free Food System
  • ISBN
  • Page: 410
  • Format: Hardcover
  • A bold yet realistic vision of how technology and social change are creating a food system in which we no longer use animals to produce meat, dairy, or eggs.Michael Pollan s The Omnivore s Dilemma and Jonathan Safran Foer s Eating Animals brought widespread attention to the disturbing realities of factory farming The End of Animal Farming pushes this conversation forward A bold yet realistic vision of how technology and social change are creating a food system in which we no longer use animals to produce meat, dairy, or eggs.Michael Pollan s The Omnivore s Dilemma and Jonathan Safran Foer s Eating Animals brought widespread attention to the disturbing realities of factory farming The End of Animal Farming pushes this conversation forward by outlining a strategic roadmap to a humane, ethical, and efficient food system in which slaughterhouses are obsolete where the tastes of even the most die hard meat eater are satisfied by innovative food technologies like cultured meats and plant based protein Social scientist and animal advocate Jacy Reese analyzes the social forces leading us toward the downfall of animal agriculture, the technology making this change possible for the meat hungry public, and the activism driving consumer demand for plant based and cultured foods.Reese contextualizes the issue of factory farming the inhumane system of industrial farming that 95 percent of farmed animals endure as part of humanity s expanding moral circle Humanity increasingly treats nonhuman animals, from household pets to orca whales, with respect and kindness, and Reese argues that farmed animals are the next step Reese applies an analytical lens of effective altruism, the burgeoning philosophy of using evidence based research to maximize one s positive impact in the world, in order to better understand which strategies can help expand the moral circle now and in the future The End of Animal Farming is not a scolding treatise or a prescription for an ascetic diet Reese invites readers vegan and non vegan to consider one of the most important and transformational social movements of the coming decades Get A Copy Kindle Store UKOnline StoresAudibleBarnes NobleWalmart eBooksApple BooksGoogle PlayAbebooksBook DepositoryIndigoAlibrisBetter World BooksIndieBoundLibraries Or buy for Hardcover, 240 pages Published November 6th 2018 by Beacon Press More Details Original Title The End of Animal Farming How Scientists, Entrepreneurs, and Activists Are Building an Animal Free Food System ISBN 0807019453 ISBN13 9780807019450 Edition Language English Other Editions 5 All Editions Add a New Edition Combine Less Detail edit details Friend Reviews To see what your friends thought of this book, please sign up Reader QA To ask other readers questions about The End of Animal Farming, please sign up Recent Questions Is this book to be viewed as a contribution to a philosophical debate on animal rights or rather as a practical, down to earth how to volume 2 likeslike 3 months ago Add your answer REMINDS OF ANIMAL FARM BUT LOOKING AT THE REVIEWS I GET WHAT ITS ALL ABOUT WHAT ARE ANIMAL ACTIVISTS THINKING ABOUT THIS BOOK 1 likelike 3 months ago Add your answer See all 3 questions about The End of Animal Farming Lists with This Book To Read 2019 30 books 4 voters Non Fiction Published in Year 2018 356 books 128 voters More lists with this book Community Reviews Showing 1 30 Rating details Sort Default Filter Aug 21, 2018 Ben Davidow rated it it was amazing I ve been closely tracking the Clean Meat Revolution, Effective Altruism, and factory farming for years but still learned a ton from this book Reese is a rigorous thinker and has packed these pages with powerful ideas This book is a great read for anyone but especially aspiring entrepreneurs, scientists, activists and Effective Altruists The next decade will be monumental in bringing down factory farming and those on the right side of history will prosper while freeing the world from a grea I ve been closely tracking the Clean Meat Revolution, Effective Altruism, and factory farming for years but still learned a ton from this book Reese is a rigorous thinker and has packed these pages with powerful ideas This book is a great read for anyone but especially aspiring entrepreneurs, scientists, activists and Effective Altruists The next decade will be monumental in bringing down factory farming and those on the right side of history will prosper while freeing the world from a great deal of suffering flag 29 likesLike see review Aug 24, 2018 Henry Cooksley rated it really liked it 61 key insights and thoughts after reading Jacy Reese s new book, The End of Animal Farming Disclaimer while I am part of the effective altruism community, I have no special incentive to give this a high rating just because I have interacted with the author before My words are mine alone, although I thank Jenny Burrowes for her comments and suggestions 1 The scale of animal suffering is in the hundreds of billions killed every year Most of that is unnecessary, which further adds to the t 61 key insights and thoughts after reading Jacy Reese s new book, The End of Animal Farming Disclaimer while I am part of the effective altruism community, I have no special incentive to give this a high rating just because I have interacted with the author before My words are mine alone, although I thank Jenny Burrowes for her comments and suggestions 1 The scale of animal suffering is in the hundreds of billions killed every year Most of that is unnecessary, which further adds to the tragedy However, horror on this sort of scale just doesn t motivate some people For them, we need to talk about other things or the message simply won t stick.2 Vegetarianism being thought of as bland dates back to the 1800s, where it was suggested as a way to reduce immoral or sexual behaviours Other things suggested enemas, vibration therapy 3 Plant based diets are taken seriously today because they are adopted for the sake of concrete ends, such as the animals themselves, the environment, and the wellbeing of other humans not just some abstract notion of purity.4 Inefficiency Ten calories of plant food on average goes to make one calorie of animal food Ten grams of plant protein becomes two grams of animal protein From an efficiency standpoint, nothing about our current food industry makes sense We don t want the world to be inefficient, do we 5 If we can grow meat from a cell that s biologically similar at half the cost, why would we need to go to all the trouble of animal farming in the first place Efficiency is the bottom line, the ace in the hole as Reese puts it.6 Reese describes his childhood growing up around farmland in rural Texas His decision to go vegetarian was a small change that had a great positive impact This relates to effective altruism generally It was not preordained somehow that he would become involved in animal advocacy It followed from the idea of how to do the most good.7 People often say pets help young children appreciate life and death Are they implicitly saying that there is some similarity between the death of a loved animal and the death of a loved human Where does that similarity end 8 The principle of parsimony says that we should prefer the simplest explanation first, because that s the best strategy to take when forming and updating our beliefs We observe pet dogs appearing to enjoy pleasure elephants and rats appear to show altruistic behaviours pigs appear to demonstrate object perception and long term memory, as well as coming when called by name after training elephants even appear to show grief Might the simplest explanation be that animals do indeed have some kind of sentience What is the simplest theory that fits the observations 9 Recognising animal sentience is relatively recent Only in the 2010s was there scientific agreement on animal experiences of pain in 2013 an article titled Dogs Are People, Too appeared in the New York Times, confirming what many dog owners presumably had known privately for some time.10 We may have progressed past the desperate need for human superiority After the film Blackfish was released, highlighting the suffering of their orca whales, SeaWorld s revenues collapsed within a year.11 Contradictions We experiment with rats to learn about human emotional response, while justifying it by pretending they have no emotional response Similarly for testing painkillers We suppose dogs have no sophisticated awareness of the world, while relying on them for help when we lose our ability to see Are rat brains so different from chicken brains Are dog brains so different from pig brains 12 Lobbying in the animal food industry is not fundamentally different from that for guns, or for tobacco Post war demand slumped, and profits were threatened Memorable marketing campaigns ensued Got slogans 13 Sometimes the only way to be taken seriously is to slowly collect a long record of evidence Then people are willing to listen.14 Virtual reality headsets are a thing now, and they can be used to help the cause of advocacy Sometimes I see certain orgs use a good cop, bad cop approach to their advantage Mercy For Animals would be in this category, with their viral video content switching between cute, relatable animal videos and horrific videos of farmed animal suffering 15 A recent study indicates that 47% of Americans support banning of slaughterhouses in principle Although promising, the framing of the question matters a lot, so we should treat this insight with caution.16 Veganism does not equal animal advocacy This is perhaps one of the most important lessons to be learned from the past few decades 17 Many executives are in fact concerned about factory farming and animal cruelty generally, but see it as a necessary evil One task for animal advocates therefore is to try and change that necessary to an unnecessary in people s minds.18 Appealing to economic efficiency is a short circuit to the same end goal Getting executives to care about their bottom line is easier than getting those same executives to spend money on ethical initiatives.19 There have been over 1000 years of interest in mock meats , specifically in East Asia.20 Products like the Impossible Burger are so close to the taste of an average beef burger that the difference is probably within the general variance of cheap and expensive beef burger products on the market today This matters.21 There are cultural differences in some parts of the world between plant hunger and meat hunger At least one language even has a different word for each of the two concepts.22 Look up heme or haem It s the Fe containing, bloody , compound thing that makes beef taste beefy So much so that in some tests, when it was added to chicken, people mistook it for beef It s also the key ingredient in the Impossible Burger.23 Some people really love the taste of saturated fat As some plant based meats get very close to resembling traditional meats, they might need the same health warnings too The upside consumers will be able to make the choice for themselves without missing out too much, as there will be a wide range of plant based meats to choose from, not all of them unhealthy or even bloody.24 Suffering per calorie Unfortunately, the smaller the animal, the suffering there is per animal for the same amount of calories This is true even with a moderate weighting for levels of sentience For 500 calories worth of food, suffering can range from many days fish to a few days chicken, eggs to many hours pork, beef.25 This leads to a suggested priority we should find substitutes for chicken meat, eggs, fish, and other products with these ingredients such as mayo.26 Perhaps the dairy industry feels threatened by the sales of plant based milks growing to be as large as 10% of their own sales volumes Their response Make milk a protected term, only referring to the secretions of a cow I guess they have never heard of goat milk, or soy milk Reese suggests goat juice as an alternative, a phrase that is sure to haunt me for the next few days.27 If butter becomes a protected term, because non dairy butter confuses consumers, then I guess I need to stop referring to peanut butter and cocoa butter Peanut paste anyone 28 If something you consumed was harmful for you, like a cigarette, would you want it to be labelled on store shelves What about to protect the children Now what if that product was a high cholesterol animal product Does it get an exception Why 29 Although fake meat is a memorable shortcut to mean plant based meat I definitely use it casually in conversation from time to time , overuse of the term fake meat could establish that plant based products should always be viewed as inferior, or second best.30 Calling something like the Beyond Burger simply meat without qualification suggests to consumers that they can get the same flavour profile, mouth feel, and satisfaction from a plant based product as from an animal based product This is ultimately helpful for activism than the alternative This is also why names matter.31 Clean meat and cultured meat are the terms we re left with for this concept, and both terms have their upsides and downsides It really depends on what audience you re dealing with.32 Learn the Four Ns Normal Necessary Nice Natural When surveyed, people tend to associate animal foods with these categories about 80 90% of the time.33 People are pretty easily influenced by what others think researchers have got people to completely change their opinion of songs just by manipulating what they told them about how many previous downloads that song had prior to them seeing it Knowing what other people think about a practice, such as our habits when it comes to the food on our table, matters for animal advocacy.34 Celebrity endorsement works If Ariana Grande can do it, then it must be something normal Insert your favourite celebrity here 35 It s hard to claim that animal foods are necessary for good health when so many professional vegan athletes exist there are even vegan Olympians As long as people continue to provide examples, the necessary claim becomes steadily weaker over time.36 There is variety in vegan food available now than ever before in human history Nowadays, vegan food is genuinely nice The Victorian, puritan conception of these diets has been replaced by global food trends, viral recipe videos, and vegan junk food There really is a vegan dish for everyone.37 There are plenty of examples of things which are natural or have a long history, which are horrific and have no place in modern society I ll leave you to come up with examples of your own.38 Chickens are 4x larger than they were in the 1960s Fifteen year life spans have been reduced to 42 days Natural can really mean anything critics want it to mean.39 On the other hand, naturalness is often meant as a precautionary principle If some food item has a long history of not being toxic for people, then it probably isn t toxic for people now However, our modern animal food processes are anything but natural, which is why people worry so much about cross contamination and food poisoning in animal products like chicken and beef.40 When talking to people, work out whether they use natural as a proxy concept for food safety If so, talk about the safety of plant based foods 41 The fifth justification for animal farming outside the four Ns is that some animal farming is humane , therefore animal farming generally can t be completely wrong There are problems with this line of reasoning.42 Reese mentions three reasons why the end animal farming message should not be replaced by the end factory farming message First, exploitation might be wrong independently of whether suffering occurs Second, animals raised on so called high welfare farms still suffer in important ways This is bad enough even without mentioning the additional environmental harms of these farms over plant based agriculture Third, psychological refuge People often use high welfare farms to derail the conversation, to get in the thin end of the wedge From this point, they can claim that they of course only consume high welfare animal products which is mostly impossible , and therefore that there is really nothing to worry about.43 A 2017 survey found that 75% of US adults claim that they usually consume humane animal products , whereas the proportion of non factory farms in the US is about 1% This suggests that consumers are uninformed.44 A thought experiment might help us make sense of these concepts We imagine that humans, in some alternate history, became the happy slaves of some different, advanced species They raise us and kill us painlessly once we have stopped growing, in order to eat us Let s say that we are killed at age 16 Is this bad We might appeal to our sense of not having had a fair shot at life a fair innings or the chance to experience life to the full We haven t been made to suffer, but we also have lose out on many years of potential joy This loss of potential joy might be relevant to the cause For a longer illustration of this kind of situation, albeit in a very different context, I d recommend looking at the sci fi novel film by Kazuo Ishiguro Never Let Me Go 45 Scaling up truly humane farming operations to the current level of global demand is practically impossible To feed everyone over the long term, we need an alternative to animal farming What s the best way to bring that world about At least in part, it means campaigning for the end of animal farming.46 As Reese puts it So even if humane animal farming is possible in theory, it seems exceedingly difficult to achieve at a financially accessible global scale 47 If you are a small or large farm operation, you are still constrained by economics With margins already thin in the industry, there is no incentive to go beyond the minimum level of welfare protections if no one else is doing so Even the fancier upmarket brands still have to run a business and still have to keep costs low in order to be profitable.48 A moral uncertainty argument let s say that you are unsure whether or not harm free exploitation is bad Due to the scale of the problem, with 100s of billions of animals killed every year, if we re wrong about this, it ends up being really bad just because of how many animals there are Is it really worth the risk if we turn out to be wrong 49 The most important insight from advocacy research the higher priority of institutional change over individual change.50 Can institutional messaging be seen as too aggressive, or even totalitarian Perhaps This is important to bear in mind Stories, then statistics.51 Try to work with all communities before dismissing or thinking of criticising their contributions For example black veganism is a thing, in part because black communities have long highlighted the historical factors leading to differing preferences for animal foods Unfortunately, not every vegan feels at home in the vegan movement as it currently exists.52 There is such a thing as liberal messaging and conservative messaging Conservatives often but not always value things like loyalty, authority, and sanctity, than liberals do Highlighting the concept of oppression might not be as useful as showing how avoiding animal suffering helps to preserve American values.53 Consider these two statements America is a nation of animal lovers America is a leader in technology and innovation If you found those relatable, then you might agree in principle with promoting new plant based food alternatives without necessarily realising it.54 Intersectionality is a real thing build bridges with other movements.55 Maintain a global scope Lewis Bollard of Open Philanthropy Project reminds us that about 49% of farmed animals currently live in China With rising prosperity often comes increased demand for animal products, perhaps as a signal of wealth.56 The Big Four regions to focus on China, US, EU, India China and India for sheer size, the US and EU for influence.57 Be careful not to perpetuate racial stereotypes If a tiny fraction of the Chinese population have regularly consumed dog meat, associating it with the whole nation is just offensive.58 There will always be a case for moral circle expansion, as there has been throughout history It is naive to think that we are at some final end stage of moral development Effective altruism thrives when we are constantly keeping open minds What about the far future What about wild animal suffering What about artificial beings 59 Keeping animal advocacy related to the moral circle means being less open to criticisms relating to changing evidence on health risks or environmental risks, where new often contradictory evidence seems to be arising all the time The immorality of animal suffering is not vulnerable in the same way it will matter for anyone that takes the time to understand what suffering really means.60 A roadmap to a plant based future, after the end of animal farming Replacement of animal products in supply chains, schools, and catering companies, for reasons of cost efficiency and sustainability For example, switching cheap chicken nuggets in schools with healthier perhaps even tastier alternatives Consumer tastes will take longer to shift For top end, luxury markets, wealthier consumers will have scope to care about their health, ethical sourcing, and cutting edge ingredients They might also respond better to celebrity, high status endorsements.61 Be uncertain in your future predictions Remember that above all, great value comes from being part of a great community I really enjoyed reading this, and I hope you ve learned something from it too But don t take my word for it you can buy the book for yourself as it s coming out at the end of 2018 see for details I hope when you read it that you have the same enjoyable, memorable experience that I did Guide to my rating system 5 A classic Influential on a 50 year scale and or something which I have very strong personal feelings for.4 A great book Influential on a 10 year scale and or something which I really enjoyed reading.3 A good book Influential on a 1 year scale and or something which I liked reading.2 A not so good book Possibly not worth the time to read and or something which I disliked reading.1 A near useless book Probably not worth the time to read and or something which I really disliked reading flag 12 likesLike see review Sep 02, 2018 Alfredo Parra rated it it was amazing A must read for anyone interested in the most recent developments and discussions on how we can bring about a world free of animal products Sober and well researched flag 12 likesLike see review Aug 21, 2018 Josh rated it it was amazing It s a fascinating read on how everyday people are trying to change the world using innovation to make a difference It s a new frontier of activism and it s hard to stop reading once you start It brings hope for a better future flag 8 likesLike see review Sep 03, 2018 Ricardo Lopes rated it it was amazing As a YouTuber and promoter of science, and having been a vegan for than 4 years, I have very much appreciated Jacy s book He shows that he took the painful job of going through the relevant scientific literature in order to deliver a book to the public which, I think, has been longed for I have been part of vegan groups, many of which I eventually had to distance myself from because, unfortunately, members very rapidly start associating with pseudoscientific movements, and supporting envi As a YouTuber and promoter of science, and having been a vegan for than 4 years, I have very much appreciated Jacy s book He shows that he took the painful job of going through the relevant scientific literature in order to deliver a book to the public which, I think, has been longed for I have been part of vegan groups, many of which I eventually had to distance myself from because, unfortunately, members very rapidly start associating with pseudoscientific movements, and supporting environmental approaches that lack any kind of rigorous evidence to back them up Jacy didn t do any of that in this magnificent book He decided not to demonize people who consume animal products, and learned and exposed some of the most relevant aspects of their individual and social psychology Instead of blaming people, and taking the easy moralistic route of condemnation and simply saying that it s easy to transition to a plant based diet, he proposed evidence based solutions to counter the calamity that is animal farming This book is definitely a must read flag 7 likesLike see review Nov 30, 2018 Amy Bruestle rated it it was amazing Shelves books i own, giveaways First off, I d like to say that I won this book through a Giveaway contest I am really glad that I was one of the lucky winners too, because honestly, although I would ve definitely read this book if it was free, I know I wouldn t spend 30 to read itespecially when I could get the same information online HOWEVER.I did win it, which is AWESOME, because Jacy Reese put all the information together in such a neat and organized way, which you wouldn t have, had you found it online First off, I d like to say that I won this book through a Giveaway contest I am really glad that I was one of the lucky winners too, because honestly, although I would ve definitely read this book if it was free, I know I wouldn t spend 30 to read itespecially when I could get the same information online HOWEVER.I did win it, which is AWESOME, because Jacy Reese put all the information together in such a neat and organized way, which you wouldn t have, had you found it online yourself I was hesitant to enter this giveaway because I wasn t sure how much I would enjoy this, or whether or not I would even be able to read the book to the end But that was no problem at all Not only did I read the book to the end, but I enjoyed it thoroughly too The information provided is insane I LOVE learning new things, especially from reading, and this book taught me SOOOO MUCH It really makes you think and contemplate new ways of doing things that have previously been done for tons of years the same way But most of all, it has made me conscious about the world around me, even just little things too As far as I m concerned, any book that has an impact on me that isn t solely emotional but also impacts my day to day life in a positive way, is a book worth reading I definitely recommend this book to anyone who has any interest in animal farming, new innovations, food and science, animal free products and food, and just the ways in which the world is changing You will not be disappointed by any means READ THIS BOOK flag 6 likesLike see review Sep 02, 2018 Jonathon Tree rated it it was amazing I can t recommend this book enough for anyone who views themselves as open minded, or anyone interested in our modern food system, environment and social justice, or new technologies.Throughout the book, the author presents a logical and well structured case for replacing conventional animal farming with non animal alternatives It is a compelling and thoughtful look into a rapidly changing and often overlooked area of society, diving headfirst into a new world of animal ethics, food technology, I can t recommend this book enough for anyone who views themselves as open minded, or anyone interested in our modern food system, environment and social justice, or new technologies.Throughout the book, the author presents a logical and well structured case for replacing conventional animal farming with non animal alternatives It is a compelling and thoughtful look into a rapidly changing and often overlooked area of society, diving headfirst into a new world of animal ethics, food technology, and our own human psychology.Unlike many reads, this is one that is sure to challenge and enlighten, and will likely be looked back on as one of the earliest histories of this nascent movement should the events predicted by the author come to fruition flag 5 likesLike see review Sep 08, 2018 Rosie Campbell rated it it was amazing This book was fascinating from both an animal advocacy perspective and a food technology perspective Rigorous and evidence based, yet entertaining and easy to read I particularly appreciated the thoughtful analysis of effective and ineffective advocacy strategies Paints a compelling picture of a future food system without animal cruelty, and I d recommend it to anyone interested in this possibility flag 5 likesLike see review Sep 03, 2018 Lila Rieber rated it it was amazing This is not your average vegan book Despite the moral urgency of the issue of animal farming, Reese is thoughtful and reflective, not preachy A fascinating book on the history and science of the animal welfare movement, with clear ideas for advocates and ordinary people to help end animal exploitation flag 4 likesLike see review Dec 21, 2018 KC rated it liked it Shelves activism, animals, environment, entrepreneur, diet health, vegan, vegetarian, non fiction This is a quick read with the main focus on the perpetual push toward ending the practice of animal factoring farming Although the author touches on many important points, I felt this book fell a bit short for me I have always been an advocate for the protection of animals and have been continually bettering my diet over my lifetime but this book lacked any real insight regarding the government s role with the nature of the manipulation of our food, our health risks, big pharma and to the savi This is a quick read with the main focus on the perpetual push toward ending the practice of animal factoring farming Although the author touches on many important points, I felt this book fell a bit short for me I have always been an advocate for the protection of animals and have been continually bettering my diet over my lifetime but this book lacked any real insight regarding the government s role with the nature of the manipulation of our food, our health risks, big pharma and to the saving our planet Jonathan Safran Foer s book Eating Animals was personally a better pick for me flag 3 likesLike see review Dec 09, 2018 Kathryn added it Shelves did not finish, consumerism, giveaway, health, environment I have read books and watched documentaries on eating to the exclusion of animals, documented studies, etc This book is one person s views It wasn t for me, so I feel rating it would be a disservice to those interested in this topic I do think that the current system will implode and already, most people are priced out of this market especially 4 legged creatures flag 3 likesLike see review Dec 08, 2018 Kirby rated it really liked it This book was great and so helpful I ve been vegetarian since 2010, and I ve gone through periods of feeling frustrated and hopeless about how to make real progress in the field of animal welfare I m burned out on reading about the problems with our food system and eating meat, and it s not as easy to find high quality content on what can be done realistically to address these systemic issues Even if you eat meat, I think we can all agree that factory farming is truly horrific psycho shit, bu This book was great and so helpful I ve been vegetarian since 2010, and I ve gone through periods of feeling frustrated and hopeless about how to make real progress in the field of animal welfare I m burned out on reading about the problems with our food system and eating meat, and it s not as easy to find high quality content on what can be done realistically to address these systemic issues Even if you eat meat, I think we can all agree that factory farming is truly horrific psycho shit, but it s such a firmly entrenched part of our broken food system that many of us feel powerless in the face of it This book presents a plan for ending not just factory farming but all animal farming in a clear, pragmatic, strategic manner that focuses on institutional change with long term effectiveness This is the sort of practical approach that I have felt myself leaning towards and the older I get, not only with regards to animal welfare, but many other political and social causes Thoughtful planning and effective altruism, not scare tactics and attention grabbing strategies, can often make a much greater impact and lead to lasting change The author almost sort of lost me towards the end of the book when he started talking about digital sentience i.e robots with feelings and space exploration, as it seemed sort of thematically and tonally dissonant from the rest of the book, but overall, I thought this was such a persuasive and well written guide to how we can actually make positive changes in our food system, for the sake of animals, the environment, our health, and our collective morality Highly recommended to everyone excellent choice for audio if you re into that flag 1 likeLike see review Dec 18, 2018 Sara rated it really liked it I want everyone to read this It focuses on the technology that will end animal farming, rather than the terrible conditions of animal farming, and it s fascinating flag 1 likeLike see review Sep 06, 2018 Mimi Tran rated it it was amazing The End of Animal Farming is a great read I enjoyed reading it and highly recommend it to anyone who is intellectual curious, regardless of your level of interest in animal welfare or the world s modern food system Having read books and watched documentaries on the scale of animal suffering resulted from factory farming, I appreciated that the author stated right in the beginning of the book This is a book about exactly how we can solve those problems And author Reese delivered what he pr The End of Animal Farming is a great read I enjoyed reading it and highly recommend it to anyone who is intellectual curious, regardless of your level of interest in animal welfare or the world s modern food system Having read books and watched documentaries on the scale of animal suffering resulted from factory farming, I appreciated that the author stated right in the beginning of the book This is a book about exactly how we can solve those problems And author Reese delivered what he promised throughout the entire book The book began with a logical, compelling argument baked by well research cases, ranging from history, philosophy to science to argue for the end of animal farming and a new age of alternative non animal food source In the next couple chapters, I can t help but feeling optimistic while reading about the exciting things that are happening in the field of vegan tech and cellular agriculture I recall at one point in the book, the author stated that by working on technology, we usually are just affecting the speed of progress, but by working on social change, we can affect the direction of progress Affecting the direction ensures that, in the long run, the welfare of humans and animals is as good as it can be With that intention, the last couple chapters changed direction and focused on evidence based social science and its application to policy and animal advocacy for effective and long lasting social changes A another big part of why I enjoyed this book so much was how compassionate and humble the author was and it really showed up in the language and writing throughout the book After reading The End of Animal Farming, I felt much hopeful about the future of our food system and optimistic that we could end animal farming for good At the same time, I gained valuable knowledge that I can use to communicate with friends and family about this important issue flag 1 likeLike see review View 1 comment Sep 29, 2018 Angelina Li rated it it was amazing Fantastic book for anyone who wants a clear, level headed introduction into the world of animal advocacy flag 2 likesLike see review Nov 12, 2018 Liam Semple rated it really liked it Shelves activism This is the book the vegan movement needs The thrust of Reese s vision for the future is this it is vegan, but it is not meatless Yes, we will save cute baby cows from slaughter and still be grilling up burgers on the fourth of July Reese is a student of the effective altruism movement, and that is what makes this book such a compelling and accessible read, regardless of where to fall on the spectrum of meat is murder to Ron Swanson The fact is, there s much reason to be optimistic, so th This is the book the vegan movement needs The thrust of Reese s vision for the future is this it is vegan, but it is not meatless Yes, we will save cute baby cows from slaughter and still be grilling up burgers on the fourth of July Reese is a student of the effective altruism movement, and that is what makes this book such a compelling and accessible read, regardless of where to fall on the spectrum of meat is murder to Ron Swanson The fact is, there s much reason to be optimistic, so there s little utility in rehashing arguments about the ethics of factory farming, the sustainability of meat, etc Reese knows how to speak with and sway his opponents, and his facts are all based in actual, referenced, researchable science Just reading the words Evidence Based Social Change relaxed me and made me feel, rightly, that Reese isn t interested in being right he s interested in doing right the right way.The End of Animal Farming, beyond making the most compelling and optimistic case for the fully vegan future which Reese predicts will arrive by 2100 , is a model example of activism done right My only real complaint with this book is that Beacon Press had the gall to charge 27.95 for 164 pages of content Good as they are, you must be out of your minds.7 8 10 flag 1 likeLike see review Nov 07, 2018 Grady rated it it was amazing Animal farming will end by 2100 Jacy Reese is the Research Director and co founder of Sentience Institute, a nonprofit think tank researching the most effective strategies for expanding humanity s moral circle He previously served as Board Chair and as a researcher at Animal Charity Evaluators His writing has appeared in Vox, Salon, and Quartz, and he has presented his research to academic and nonprofit audiences in over 20 countries.In his Introduction Jacy not only address the topic at hand Animal farming will end by 2100 Jacy Reese is the Research Director and co founder of Sentience Institute, a nonprofit think tank researching the most effective strategies for expanding humanity s moral circle He previously served as Board Chair and as a researcher at Animal Charity Evaluators His writing has appeared in Vox, Salon, and Quartz, and he has presented his research to academic and nonprofit audiences in over 20 countries.In his Introduction Jacy not only address the topic at hand but also allows us to sense the humanity of this important world citizen This is not a book about the problems of animal farming Scores of compelling books, documentaries, news articles, and scientific papers have detailed the damage animal farming does to public health, agricultural workers, rural communities, the national economy, the global food supply, our air and water, and, of course, farmed animals This is a book about exactly how we can solve those problems So much has been written exposing and condemning the animal agriculture industry that technology theorist Tom Chatfield listed eating meat and factory farming first in his predictions of what our descendants in centuries to come will deplore about today s society Journalist Ezra Klein, author Steven Pinker, business magnate Richard Branson, science educator Bill Nye, and Indian politician Maneka Gandhi have all made similar forecasts, based primarily on concern for farmed animals In 2017, the BBC even produced the mockumentary Carnage based in the vegan world of 2067 It took a critical and humorous look at Britain s unpleasant history of eating animals It might seem surprising that the plight of these neglected creatures by numbers, around 93 percent of farmed animals are chickens and fish is so compelling an issue, given the fact that humans are still plagued by disease, oppression, war, racial and economic inequality, and other pressing social issues However, even if we ignore the harms animal farming causes to humans, a bit of reflection exposes a compelling moral urgency Consider these three facts First, there are over one hundred billion farmed animals alive at this moment than ten times the number of humans Second, over 90 percent over 99 percent in the US of these animals live on industrial, large scale factory farms enduring atrocious cruelty such as intense confinement in tiny cages, brutal mutilation and slaughter methods, and rampant disease and suffering from artificial breeding for excessive production of meat, dairy, and eggs Third, today we have scientific consensus that these are sentient beings with the capacity to feel great joy and suffering If we put these facts together, then we see animal farming as than an abstract system of machinery and livestock Animal farming is the moral catastrophe of one sentient being with a heartbreaking life story, plus another sentient being plus another plus another plus another than one hundred billion times Historian Yuval Noah Harari, author of the books Sapiens A Brief History of Humankind and Homo Deus A Brief History of Tomorrow, went so far as to suggest that animal farming is the worst crime in history You might feel cautious about this opposition to all animal farming If there s a small percentage of the animal agriculture industry that s not factory farming, shouldn t we support that segment instead of abolishing the whole thing What s wrong with buying eggs from happy hens I will share my views on this topic at length in chapter 6, arguing that we should oppose all animal farming, but note that most of this book s arguments don t rely on that viewpoint Food advocates of all viewpoints are still united against the vast majority of modern animal farming, and you could read the rest of this book as The End of Factory Farming with little issue The future is brighter than you think.In this warm, caring conversational manner Jacy writes the chapters to inspect the following areas The Expanding Moral Circle, Emptying the Cages, The Rise of Vegan Tech, How Plant Based Will Take Over, The World s First Cultured Hamburger, The Psychology of Animal Free Food, Evidence Based Social Change, Broadening Horizons, and The Expanding Moral Circle, Revisited In a book with so much to digest, reliance on the author s synopsis is helpful Michael Pollan s The Omnivore s Dilemma and Jonathan Safran Foer s Eating Animals brought widespread attention to the disturbing realities of factory farming The End of Animal Farming pushes this conversation forward by outlining a strategic roadmap to a humane, ethical, and efficient food system in which slaughterhouses are obsolete where the tastes of even the most die hard meat eater are satisfied by innovative food technologies like cultured meats and plant based protein Social scientist and animal advocate Jacy Reese analyzes the social forces leading us toward the downfall of animal agriculture, the technology making this change possible for the meat hungry public, and the activism driving consumer demand for plant based and cultured foods Reese contextualizes the issue of factory farming the inhumane system of industrial farming that 95 percent of farmed animals endure as part of humanity s expanding moral circle Humanity increasingly treats nonhuman animals, from household pets to orca whales, with respect and kindness, and Reese argues that farmed animals are the next step Reese applies an analytical lens of effective altruism, the burgeoning philosophy of using evidence based research to maximize one s positive impact in the world, in order to better understand which strategies can help expand the moral circle now and in the future The End of Animal Farming is not a scolding treatise or a prescription for an ascetic diet Reese invites readers vegan and non vegan to consider one of the most important and transformational social movements of the coming decades This is a fascinating and important book, one that deserves our immediate attention and thought alteration Highly Recommended flag Like see review Aug 22, 2018 Sean rated it it was amazing Full of inspiring ideas about the future of food system Factory farming is outdated and no longer a logical solution to meeting the rising global food demands This book sheds light on the transformation that is taking place flag 1 likeLike see review Jan 04, 2019 Jyot rated it really liked it People eat animal products in spite of how they are produced, not because of it The proposition of animal consciousness, although treated as common sense by many of us today, is an inherently challenging concept It threatens our human need to feel unique in the world When we arrived we could hear a great tumult of bellowing They must have separated the calves from the cows this morning Temple said, and , indeed that was what happened We saw one cow outside the stockade, roaming, looki People eat animal products in spite of how they are produced, not because of it The proposition of animal consciousness, although treated as common sense by many of us today, is an inherently challenging concept It threatens our human need to feel unique in the world When we arrived we could hear a great tumult of bellowing They must have separated the calves from the cows this morning Temple said, and , indeed that was what happened We saw one cow outside the stockade, roaming, looking for her calf, and bellowing That s not a happy cow, Temple said That s one sad, upset cow She wants her baby Bellowing for it, hunting for it She ll forget for a while, then start again It s like grieving, mourning not much written about it People don t like to allow them thoughts or feelings It has become increasingly challenging to maintain the contradiction between our treatment of animals and this moral progress We subject rats to psychological experimentation to better understand the neurological basis of emotions, trying to convince ourselves that the experiments are ethical because the rats have no emotions We test painkillers of animals, justifying this by telling ourselves that they don t suffer the way we do We imagine that dogs lack our own sophisticated awareness of the world, but we still use them for guidance when lose our own vision To definitely conclude that something is good because it s natural is known to philosophers as an appeal to nature, a well known logical fallacy It s simply false that all natural things are good and all unnatural things are bad Murder, rape, abuse, and many other cruelties have existed through most of our evolutionary history Indeed, many of the boons of modern civilization such as medicine and natural disaster relief are defenses against the unfavorable natural state of humanity There may be a lot to appreciate in the natural world, but we have vaccines, refrigerators, toilets,and air conditioning because they re better solutions to out needs than what nature gave us A key aspect of moral outrage is that it seems to make people willing to break from system justification, the tendency to justify the status quo, often for no other reason than because it is the status quo This argument makes sense in theory and has some empirical evidence Given how common system justifications is when people hear go vegetarian messages, feeling an immediate urge to justify their own diet, this could be a very important effect on institutional messages It could reduce the number of irrational arguments that advocates hear, like the infamous Lions eat meat Why can t I More people leaving animals or all animal based foods off their plates could also lead to substantial spillover benefits As we mentioned before, there is some empirical evidence that eating animals leads people to think animals have less sophisticated mental capacities, likely due to the cognitive dissonance people experience when they consider that animals have rich mental lives and can t reconcile with eating them flag Like see review Nov 25, 2018 Kartik Raj rated it it was amazing Jacy Reese s book is a must read for everyone with any interest in the most important questions and trends in our food system Reese presents lucid and compelling discussions on topics from biotechnology to human psychology to our moral views of animals and practically everything in between He gives a grounded yet hopeful outlook of how we will come to create a compassionate and sustainable food system through technological advances and institutional change.For readers that don t know much Jacy Reese s book is a must read for everyone with any interest in the most important questions and trends in our food system Reese presents lucid and compelling discussions on topics from biotechnology to human psychology to our moral views of animals and practically everything in between He gives a grounded yet hopeful outlook of how we will come to create a compassionate and sustainable food system through technological advances and institutional change.For readers that don t know much about this topic, Reese s book will give you a comprehensive and accessible overview of the most pressing issues on the topic of animals in agriculture and the most important food innovations happening now.Experienced activists, change makers, and effective altruists will also find this book helpful in its focus of how we can make ourselves effective in our work to speed up the transformation of our food system There aren t many books that can be helpful to a general audience and for specialized readers, but this is one of them.Reese s book reads very quickly you ll probably make it through the 160 ish pages in a few sittings However the ideas and arguments presented in the book will make a permanent shift in how you see progress in our food system and in how we treat animals flag Like see review Oct 06, 2018 Antti V rt rated it it was amazing Shelves 2018, tieto, yhteiskunta Fantastic book that made me fantasise about quitting my job and starting a cultured meat business.Reese is always polite in his book, but he does not mince words when it comes time to analyze the activists of the past and, to lesser extent, present Too often the focus has been on the individual and lifestyle choices Go Vegan But this is a mistake, says Reese Instead, activists should focus on institutional change Vegan days in schools Animal welfare laws That sort of thinking.Large po Fantastic book that made me fantasise about quitting my job and starting a cultured meat business.Reese is always polite in his book, but he does not mince words when it comes time to analyze the activists of the past and, to lesser extent, present Too often the focus has been on the individual and lifestyle choices Go Vegan But this is a mistake, says Reese Instead, activists should focus on institutional change Vegan days in schools Animal welfare laws That sort of thinking.Large portion of the book is dedicated on companies, that have created plant based foods that could replace meat, such as Impossible Burger Other way to end animal farming could be cultured meat, that is created from animal cells Reese is confident that cultured or clean meat will eventually replace animal farming.Very nice I d say must read for animal rights activists, but much recommended to everyone interested in societal questions flag 2 likesLike see review View 1 comment Nov 28, 2018 Shane Hawk rated it it was amazing review of another edition Shelves business, nonfiction, philosophical, psychology, rationalism, science, civilization, culture, favorites, tech An important addition to the growing breadth of effective altruism literature.Reese is well measured and thoughtful throughout his 200ish page book I gained a lot of knowledge and insight despite following the movement sporadically.My praise is independent from being a consumer of animal products I ve always wrestled with the morality of living the way I do most humans for that matter My cognitive dissonance went into overdrive while soaking in this book which is always a telltale sign of a p An important addition to the growing breadth of effective altruism literature.Reese is well measured and thoughtful throughout his 200ish page book I gained a lot of knowledge and insight despite following the movement sporadically.My praise is independent from being a consumer of animal products I ve always wrestled with the morality of living the way I do most humans for that matter My cognitive dissonance went into overdrive while soaking in this book which is always a telltale sign of a personal favorite and five star book.Some things covered empirical studies on animals and sentience, technological feats for plant based and cell based meat alternatives, factory farming atrocities, well rounded arguments for persuading meat eaters to stop and think, religious dietary restrictions, effective altruism, protest tactics, marketing tactics, innovators and their startups flag Like see review Jan 03, 2019 Jason rated it really liked it Shelves ebook I m reading and vegan or animal free books When walking through my local library this bright red book cover caught my attention I wondered if they would discuss Impossible Foods, a food brand that has created meat, that taste very near the real thing So much like the real thing many people can t tell the difference Not only does Jacy dive into this he does a very deep dive in, The End of Animal Farming There is a lot of work put into this book and polished Jacy has included many I m reading and vegan or animal free books When walking through my local library this bright red book cover caught my attention I wondered if they would discuss Impossible Foods, a food brand that has created meat, that taste very near the real thing So much like the real thing many people can t tell the difference Not only does Jacy dive into this he does a very deep dive in, The End of Animal Farming There is a lot of work put into this book and polished Jacy has included many ways that we as individuals can help beyond just changing our diet on the blog flag Like see review Jan 01, 2019 Vaughn rated it it was amazing I received this book for free, and I want to start by saying that I believe in the current farming industry This book is incredibly well researched and does analyze some important growing trends in society and agriculture I think this is a must read for anyone who is interested in the food or agricultural industries It is biased but still very informative As I said earlier, I disagree that animal free is the way to go, and many animal farms do care deeply for the animals that are their livel I received this book for free, and I want to start by saying that I believe in the current farming industry This book is incredibly well researched and does analyze some important growing trends in society and agriculture I think this is a must read for anyone who is interested in the food or agricultural industries It is biased but still very informative As I said earlier, I disagree that animal free is the way to go, and many animal farms do care deeply for the animals that are their livelihood Still these arguments are familiar to what farmers are already facing in cases flag Like see review Nov 27, 2018 Lilias rated it really liked it Shelves giveaways, non fiction I received this book in a giveaway.This is a book of solutions, which is such a rare and welcomed thing As Jacy Reece says, In order for an institution or individual to change their behavior in response to advocacy, they need to have both the motivation to make the change and the tools to do so This is a hopeful, level headed, well researched, and succinct book I think it could be transformative I hope so flag Like see review Nov 29, 2018 Hal Sitt rated it really liked it Shelves non fiction read I think this book offers a good intro into what the clean meat animal free movement is all about It is not too heavy handed and gives a lot of background Even though I am not a vegetarian, the book author never pushed me away I came away with a new understanding and appreciation of animal free food flag Like see review Dec 17, 2018 Dillon Wiesner rated it liked it Does a bad job of separating analysis and opinion I agree with most points but many arguments are made by feel flag Like see review Jan 10, 2019 Katie rated it it was ok My expectations for this book were high It did not deliver The author completely lost me when he started talking about the sentience of bugs flag Like see review Jan 01, 2019 Carol rated it really liked it This is a very informative, eye opening book I ve always believed that animals are sentient beings with souls and should be treated with dignity and respect flag Like see review Nov 29, 2018 Erika Kraus rated it it was amazing Shelves giveaway I won this book in the giveaway I am very impressed by Jacy Reese I feel that this book provides strong sources and is much less biased than articles and other research I have read on this topic flag Like see review previous 1 2 3 4 5 next new topicDiscuss This Book There are no discussion topics on this book yet Be the first to start one Share Recommend It Stats Recent Status Updates Readers Also Enjoyed

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    About "Jacy Reese"

      • Jacy Reese

        Jacy Reese Is a well-known author, some of his books are a fascination for readers like in the The End of Animal Farming: How Scientists, Entrepreneurs, and Activists Are Building an Animal-Free Food System book, this is one of the most wanted Jacy Reese author readers around the world.


    853 Comments

    1. I ve been closely tracking the Clean Meat Revolution, Effective Altruism, and factory farming for years but still learned a ton from this book Reese is a rigorous thinker and has packed these pages with powerful ideas This book is a great read for anyone but especially aspiring entrepreneurs, scientists, activists and Effective Altruists The next decade will be monumental in bringing down factory farming and those on the right side of history will prosper while freeing the world from a grea I ve [...]


    2. 61 key insights and thoughts after reading Jacy Reese s new book, The End of Animal Farming Disclaimer while I am part of the effective altruism community, I have no special incentive to give this a high rating just because I have interacted with the author before My words are mine alone, although I thank Jenny Burrowes for her comments and suggestions 1 The scale of animal suffering is in the hundreds of billions killed every year Most of that is unnecessary, which further adds to the t [...]


    3. A must read for anyone interested in the most recent developments and discussions on how we can bring about a world free of animal products Sober and well researched.


    4. It s a fascinating read on how everyday people are trying to change the world using innovation to make a difference It s a new frontier of activism and it s hard to stop reading once you start It brings hope for a better future


    5. As a YouTuber and promoter of science, and having been a vegan for than 4 years, I have very much appreciated Jacy s book He shows that he took the painful job of going through the relevant scientific literature in order to deliver a book to the public which, I think, has been longed for I have been part of vegan groups, many of which I eventually had to distance myself from because, unfortunately, members very rapidly start associating with pseudoscientific movements, and supporting envi As a [...]


    6. First off, I d like to say that I won this book through a Giveaway contest I am really glad that I was one of the lucky winners too, because honestly, although I would ve definitely read this book if it was free, I know I wouldn t spend 30 to read itespecially when I could get the same information online HOWEVER.I did win it, which is AWESOME, because Jacy Reese put all the information together in such a neat and organized way, which you wouldn t have, had you found it online First off, I d lik [...]


    7. I can t recommend this book enough for anyone who views themselves as open minded, or anyone interested in our modern food system, environment and social justice, or new technologies.Throughout the book, the author presents a logical and well structured case for replacing conventional animal farming with non animal alternatives It is a compelling and thoughtful look into a rapidly changing and often overlooked area of society, diving headfirst into a new world of animal ethics, food technology, [...]


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