Bhujia Barons: The Untold Story of How Haldiram Built a Rs 5000-crore Empire

Bhujia Barons: The Untold Story of How Haldiram Built a Rs 5000-crore Empire

Pavitra Kumar / Jul 16, 2019

Bhujia Barons The Untold Story of How Haldiram Built a Rs crore Empire How a family run business from humble Bikaner transformed Haldiram into a global much loved brandIn the early twentieth century a young man Ganga Bhishan Agarwal aka Haldiram gained a reputation

  • Title: Bhujia Barons: The Untold Story of How Haldiram Built a Rs 5000-crore Empire
  • Author: Pavitra Kumar
  • ISBN: null
  • Page: 435
  • Format: Kindle Edition
  • How a family run business from humble Bikaner transformed Haldiram into a global, much loved brandIn the early twentieth century, a young man, Ganga Bhishan Agarwal, aka Haldiram, gained a reputation for making the best bhujia in town Fast forward a century and the Haldiram s empire has revenue much greater than that of McDonald s and Domino s combined.In Bhujia Barons, PHow a family run business from humble Bikaner transformed Haldiram into a global, much loved brandIn the early twentieth century, a young man, Ganga Bhishan Agarwal, aka Haldiram, gained a reputation for making the best bhujia in town Fast forward a century and the Haldiram s empire has revenue much greater than that of McDonald s and Domino s combined.In Bhujia Barons, Pavitra Kumar tells the riveting story of the Agarwal family in its entirety a feat never managed before It begins in dusty, benign Bikaner and traces the rise and rise of this home grown label, now one of the most recognized Indian brands in the world.The Haldiram s story is not an average business story it s chock full of family drama, with court cases, jealousy fuelled regional expansion, a decades old trademark battle, and a closely guarded family secret of the famous bhujia Fast paced and captivating, this book provides a delicious look into family business dynamics and the Indian way of doing business.

    • ☆ Bhujia Barons: The Untold Story of How Haldiram Built a Rs 5000-crore Empire || ✓ PDF Read by ↠ Pavitra Kumar
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      Posted by:Pavitra Kumar
      Published :2018-011-03T08:33:33+00:00

    About "Pavitra Kumar"

      • Pavitra Kumar

        Pavitra Kumar Is a well-known author, some of his books are a fascination for readers like in the Bhujia Barons: The Untold Story of How Haldiram Built a Rs 5000-crore Empire book, this is one of the most wanted Pavitra Kumar author readers around the world.


    523 Comments

    1. Extremely disappointed. Sheer waste of time. Should have re-read "The Pantaloons Story" or "Beyond the last blue mountain " instead. The author just tried to cash on the brand Haldiram rather than tell the story of one of what could have been a excellent case of rags to riches story.What I expected :1) Know more about marwari style of business. How they groom their kids right from an early age to be businessmen.2) Role of marwari women in business . They are behind the scenes , but play a vital [...]


    2. This book is not just about how Haldirams came into existence, but about how one's passion can become coming 3 generations' everything.If you want to become an entrepreneur or want to lead your family business in a better way, THIS IS A MUST READ.


    3. A riveting and engaging story of the Agrawal clan which built and owns the various versions of Haldiram brands in different parts of the country. Nagpur being my hometown where the second biggest branch of the Haldiram brand is based, the brand is ubiquitous and much-loved and I grew up hearing about and seeing the members of its family at close quarters in community functions, I was all the more curious to know its origins and what made it so successful. Along with hard work which is a hygiene [...]


    4. Very good read. It has been a revelation read about the story India's favorite snack and the family feuds associated to it.


    5. For a first time author Pavithra Kumar did a great job. It was fantastic to know the humble beginnings of the family. It was like watching an old Bollywood Movie and slowly shifting to the more modern setting. The journey through the 40s, 50s, 60s, 70s, 80s and through 2000 and then through 2016 was an eye opener. what could make a business could Mar it as well. The familial ties and the innate ambition that fuelled their growth to multimillion dollar business also proved to be marring their gro [...]


    6. The book based on an interesting premise is primarily let down by the writing style of its author. Many of the sections are written like newspaper reports with very little done to infuse emotions or good story tellingThe book details out the journey of the Haldiram family who grew from a small family business in by lanes of Bikaner to a multi billion food sector player in India. The reader gets nice insights into the working style of Marwari families which dominate most of the trade in India. Ta [...]


    7. Nice research behind the history and growth of the famous food brand "Haldirams" of Indiaarts right from the humble origins through a small shop in the bylanes of Rajasthan and goes up to the current state where Haldiram as a brand is operated by three brothers (real and cousin both) separately across Delhi, Kolkata and Nagpur.rs the personal journey of founders and their successors. they expanded the business. family conflicts and how they handled the business environment in IndiaNice read to u [...]


    8. Does a good job at describing the start of the Haldiram Empire. The struggle of Haldiram is insightful. But then the book looses its way and becomes a commentary on the legal fights between the various branches of Haldiram family. Dis-coherent at times, the book started of well and ended up in a heap of mess.


    9. It's an amazing book and lives up to it's title. The author has chronicled the story of Haldiram's, how it started as a small shop and rose to the level we all know about today. And nowhere would a reader feel like reading a journal and the book has been written so beautifully that till the time I didn't finish the book, i kept thinking about it all day. I would say everyone should read it.


    10. Although the book unbiasedly tells the story of Haldiram, the book fails to be interesting. A little plain, the book simply tells the entire story of Haldiram without any interesting anecdotes or comparisons which can lure the reader. The book is informative and it can argued that a story cannot be changed. However, the book could have been made more interesting.


    11. Surely a decent read!It depicts how natural can be business building. Here the product seems to find the people who will make it a sought after delicacy. Interesting dynamics between the family members portrayed honestly. It also shows despite of the cut throat internal competitions how has the relationship chord been still attached. It seems its a business for the family not the either way.


    12. Nicely written. Well researched. It would have been better to know more on understanding business challenges that Haldiram faced before reaching to scale of 5000+ cr big empire. How did the management reached such a scale. How did they established distribution network globally (given that co exports to 60+ countries) etc.Overall, a good read but still not as expected!


    13. Hi,The book is well written on haldiram and his family and business and how the small business become a very big business.But the book will teach very less, how an ordinary person can take learning from them.


    14. The book is engaging, and is filled with noteworthy experiences. A must read for those who are venturing into their family businesses.



    15. Spectacular story, told in a very bland manner. For the first time ever, I found myself wishing I had heard this story first and written the book. Kudos to the author for discovering the tale. But I wish she had done a better job with the storytelling!


    16. Humble roots to successAmazing and inspiring.Stick to your roots and the world is yours. Dare to think out of the box. It's all there in this great book. Kudos to the writer and thanks to the family for sharing this great journey of their family.


    17. A very average telling of a spectacular taleThe way of writing is very unengaging and unexciting as it includes a lot of unwarranted opinion from the author and meaningless citations from the west, possible due to lack of content. The interviewer does not seem to be able to strike a candid conversation with the main characters. The story is not chronological narrated, which would have been okay if it was well linked with the chain of events. Does not seem to be written for an Indian audience. Ha [...]


    18. A very good story of a family business in India - the inception, growth, splits in the business, court wars, brand building, scale up and modernization. Worth reading for people involved in whatever capacity/ working with family businesses or planning to invest in family businesses.My only complaint is that the author could have done a better job with the specifics/ numbers which make visualizing situations easier. Some numbers like like there being a 8 sq. ft. shop or spending INR 100 on energy [...]


    19. Secrets of Marwadi familyBeing a Marwadi from food Industry this book was inevitable for me to read. It reiterates a lot I know as a family businessman. However the ability to take a family business so far and great a global brand is truly inspirational. Book captures lot of minute details and very well characterized the key members however the flow was poor and reader would very easily lose interest.Still a wonderful effort for anybody to have gathered incites from such a large family!


    20. The book cover makes a promise of drama and intrigue, but the book fails to deliver on that. The writing style has much to be desired - it has far more of 'tell' than of 'show'. The language is almost research-paper like in some places, with phrases like "as stated earlier" or "as mentioned earlier" - and, as one may have therefore guessed, is also repetitive in places. The writing is prescriptive in some places; it crosses the line to provide advice to the family. The research quality is superf [...]


    21. Story of Haldiram's bhujia business.Was a very average read.It is fascinating how bhujia, a simple snack is such a big business.Haldiram's is pretty much synonymous to bhujia and the this story is how they built their business and how the family shaped up the organization.Surprising is the fact that there are these branches in different cities for Haldiram's and each of them is a different brand.


    22. The Narration could have been even better. Business data, Finish : Could have been more tighter. Family Tree : Missing. (Like the Clifton Chronicles of Jeffrey Archer, there could be one for the Haldiram Family in the starting page).


    23. Its about how a small town business with a single product moved to a national player with multiple products and how the business has survived over four generations in spite of many family feuds. Nearly 70% of the family businesses don't sustain after 2-3 generations but Haldiram was an exception due to certain family members who not only retained the passion for the business but went against the existing way of doing business, there by not only sustained the business but improved it by many time [...]


    24. A very honest and plain-spoken narrative about the origins and subsequent expansion of the Haldiram empire. Not the literary delight you are looking for. But it has some really effective anecdotes about starting and managing a business. Maybe you'll get lost in the typical Indian names at times (which are very similar sounding), but the idea behind each of the business moves by the protagonists is very succinctly conveyed. 4, instead of 3.5, for the love of Indian snacks and savories.


    25. A great look inside one of India's most beloved brands - this book starts from the dusty streets of Bikaner and shows how the Agarwal family takes a small business and builds into a global behemoth. There's bitter family rivalry, loyalty, young scions standing up to the old guard and much more. The Agarwal women are barely given time, and the book suffers from pacing issues, but its a riveting insight in the credo of these Barons. Read this.


    26. Well researched book about one of the biggest food brands in India, offers insights into how typical Marwari businesses start and flourish and also how the future generations have adapted themselves to take the business to the next level.


    27. Pavitra Kumar traces the story of Haldiram's from the inception and narrates how the brand is faring against the corporates. She has done a lot of research talking to all the factions. It is amazing how creation of Bhujia led to creation of a business empire.


    28. Engrossing story of an Indian business family. Extremely well written book which manages to stay objective and straddle the human and business sides of the story. Does not read like an authorised version, though it's not an exposé either.


    29. Extremely light book to start with.Being a Marwari who stays in Kolkata and has visited Rajasthan many a times I could visualise the whole the story which kept me engrossed.


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