Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You

Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You

Geoffrey G. Parker Marshall W. Van Alstyne Sangeet Paul Choudary / Jul 21, 2019

Platform Revolution How Networked Markets Are Transforming the Economy and How to Make Them Work for You Uber Airbnb Apple PayPal All of these companies disrupted their markets when they launched Today they are industry leaders What s the secret to their success These cutting edge businesses are built on

  • Title: Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You
  • Author: Geoffrey G. Parker Marshall W. Van Alstyne Sangeet Paul Choudary
  • ISBN: 9780393249132
  • Page: 383
  • Format: Hardcover
  • Uber Airbnb Apple PayPal All of these companies disrupted their markets when they launched Today they are industry leaders What s the secret to their success These cutting edge businesses are built on platforms two sided markets that are revolutionizing the way we do business Written by three of the most sought after experts on platform businesses, PlatformUber Airbnb Apple PayPal All of these companies disrupted their markets when they launched Today they are industry leaders What s the secret to their success These cutting edge businesses are built on platforms two sided markets that are revolutionizing the way we do business Written by three of the most sought after experts on platform businesses, Platform Revolution is the first authoritative, fact based book on platform models Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G Parker, Marshall W Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first owner s manual for creating a successful platform business.Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks Addressing current business leaders, the authors reveal strategies behind some of today s up and coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

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    About "Geoffrey G. Parker Marshall W. Van Alstyne Sangeet Paul Choudary"

      • Geoffrey G. Parker Marshall W. Van Alstyne Sangeet Paul Choudary

        Geoffrey Parker is a professor of engineering at Dartmouth College effective July 2016 and has been a professor of management science at Tulane University since 1998 He is also a visiting scholar and research fellow at the MIT Initiative for the Digital Economy Before joining academia, he held positions in engineering and finance at General Electric He has made significant contributions to the economics of network effects as co developer of the theory of two sided networks Parker s work has been supported by the Department of Energy, the National Science Foundation, and numerous corporations Parker advises senior leaders in government and business and is a frequent speaker at conferences and industry events He received his BS from Princeton and his MS and PhD from MIT.


    122 Comments

    1. Apparently people earn money by providing a platform for people to share their own content and material, that it that is the whole book. How is that enough material to write a whole book? Like even the concept itself isn't that interesting. Department stores and supermarkets sell things other companies produce as well does that make them platforms or unique and innovative?


    2. يشرح الكتاب مل ماتريد ان تعرفه لتبني منصة ناجحة. الكتاب احترافي وعميق، وبذلك فهو يقدم معلومات قوية جدا في المجال. ملاحظة: المنصة هي الاعمال التي تحوي واجهة تجمع بين العملاء ومقدمي الخدمة. مثل فيسبوك وسوق دوت كوم ولنكدان وحتى جودريدز


    3. This book is superior to the Malcolm Gladwell school of publishing, taking a small and basic idea and rendering it thunderous and revolutionary through metaphors. This book, written by Parker, Van Alstyne and Choudary, describes the impact of digitization, disintermediation and reintermediation as a 'platform revolution.' Obviously - and once more - this is not a revolution. This is a change.But the authors describe this change - through airbnb, uber, youtube and yelp - quite effectively. Most o [...]


    4. Um daqueles livros que ouvi e em seguida incorporei no que falo ou discuto. Uma revisão excelente do que são plataformas e porque elas tomaram conta de várias indústrias (, Apple, Google, etc.). Um pouco mais técnico do que biográfico, é um livro de princípios por trás do que torna algumas áreas mais suscetíveis a plataformas, o que elas exploram e porque crescem tão mais rapidamente do que indústrias tradicionais. Excelente para quem curte internet e tecnologia.


    5. Parker and two colleagues have produced a readable trade book on the "platform revolution" focusing on how a set of Internet firms that digitally match buyers and sellers in a variety of information intensive industries. What industries do I mean? Think of Uber, Air BnB, Alibaba, , Facebook, and a bunch of others seeking to emulate these sites ("become the Uber of industry X" - the most recent I heard of was a service linking dog walkers with dog owners in need of care). All of the authors have [...]


    6. It's a bit long, but it's full of useful information and food for thought, especially if you're working on a startup.


    7. Timely book that discusses various aspects of platform businesses drawing from academic research (mostly performed by the authors themselves) and anecdotal case studies. There is an extensive discussion about various aspects a successful platform business has to consider. From network effects (demand economics of scale) over Monetization strategies to Governance and Policy.I really enjoyed this book and have only two minor negative points.1) Most research that is cited is located in the Boston A [...]


    8. Good intro to someone trying to understand how software powered network effects create different business dynamics from old school service business with controlled supply chains. Or a structured, well researched reference for those who have not known business any other way.



    9. PLATFORMS ARE ONLINE MARKETPLACES FOR INFORMATION TRANSFER OR TRANSACTION ORIGINATION.Platforms grow fast because they create value using resources they dont own or control.Network effects refers to the impact that the number of users on the platform has on the value created for each other.Frictionless entry is a key factor in enabling a platform to grow rapidly.The key to minimising most negative network effects is quality curation, which increases the chances of a happy match between producer [...]


    10. Just a great book explains almost everything you need to know about platform business and it inspires you with many great platform companies and startups.


    11. Rating: 3.7Fairly interesting read focused on the idea of the "platform" in the commercial space. Not to be confused with the Michael Hyatt style individual platform (which is basically your professional/personal/social presence on the internet which you use to forward your ideas and showcase your talents). This book is more focused on what I would describe as "integrated commercial platforms."For example, the Android ecosystem is a platform. It includes a standard set of apps and APIs which are [...]


    12. Platforms are eating the world. That phrase would be a timely update to Marc Andreessen's famous article on Why Software is Eating the World. From Airbnb, to Facebook, to Uber, to the list of platform companies dominating their market niches in an accounting of an unparalleled rise.Geoffrey Parker's book is an insightful look at the mechanics of one-sided and two-sided networks, and the strategies they employ for virality and dominance. For those in markets with dominant players, Parker spends [...]


    13. This book is written like a textbook, not very memorable in the long-run, but helpful if you are currently brainstorming platform strategies and want to know terminologies and techniques. The summaries at the end of each chapter are helpful; the book itself could have been shorter for the same level of content.Note: I listened to the audiobook version of this on Audible. Pretty dry to listen to, but on 1.5-2x, you can absorb the content from it more quickly.


    14. Lots of good stuff. The authors clearly know a lot about platforms. But not easy reading. A lot of information, and despite the great content i've put the book aside for months because it isn't very exciting reading. Highly recommended for tech entrepreneurs who are running platforms or marketplaces. Almost certainly you'll pick up some great insights from the world of Uber, Airbnb, Google, Facebook and others. 5 stars for the content. 3 stars for the writing style.


    15. Very good book, explaining the rise of platform businesses against the traditional pipeline/production model, its strengths and weaknesses.I loved it but it's quite academic so it gets a little bit intense in certain passages, especially in the last chapters, when the book goes in depth on certain topics related to the platform model.Suggested for every digital worker, researcher, economist and entrepreneur.


    16. Good 100 level overviewGood starter info for understanding difference of platform models versus linear models. Opens pretty heavy with Airbnb and Uber but later provides other good examples worth consideration.


    17. Decent overview of the dynamics of platform-based businesses. Some of the examples and data are annoyingly cherry-picked, though (e.g. although the book was published in 2016, it cites data about Zynga as of mid-2011)


    18. Essential basics of platform developing frameworks and key components. Extremely recommended for those who wants to build real value exchange between all platform participants.



    19. Even 4.5 to 5 - very useful with some Platforms that I have worked on and am currently considering.Platform RevolutionGeoffrey Parker, Marshall Van Alstyne, and Sangeet Paul Choudary2017Recommendation“Platform” businesses such as Uber, Airbnb and , are laying siege to more traditional “pipeline” businesses in the transportation, travel and media industries. Professors Geoffrey G. Parker and Marshall W. Van Alstyne and Platform Thinking Labs founder Sangeet Paul Choudary explain the “pl [...]


    20. This book describes thoroughly the concept of the platform business and how its powerful model is going to disrupt and dominate in this era (or as quoted by the author, "The Platform is Eating the World") . The book is a great resource for someone who is building and running a platform startup, running a division of a company that operates as a platform, selling products and services through a platform or just understanding the macroeconomic trend that is coming. The author goes in-depth into th [...]


    21. Al leer este libro me di cuenta que uno como consumidor considera que las plataformas son geniales y funcionan solas, como por arte de magia. Ahora, luego de leerlo, entender la dinámica y trabajar con una plataforma, me doy cuenta de todo el trabajo, planeación y estrategia que hay detrás. No se trata solo de crear un "lugar" donde la gente pueda obtener o intercambiar bienes y servicios, se trata de un complejo mecanismo para dar valor, obtener algo y crear interacciones que signifiquen cos [...]


    22. This is quite an academic book on the concept of platforms and how to make such businesses successful. Platforms as a concept and business model mean that managers have to focus on balancing each side and fostering value exchange in order to enjoy network effects. In contrast to pipeline businesses, platforms employ open innovation and therefore can scale much faster. The regulation of the ecosystem is crucial to ensure all stakeholders are happy. It indicates that next industries prone to revol [...]


    23. Listened to audiobook while highway driving. Lots of good points, about how many platforms are replacing traditional modes of business. Air BnB disrupting the hotel industry, Lyft and Uber disrupting the taxi/limo industry, and the like. I wish the author had a little more gender sensitivity--he referred to "ladies' night" at the bar repeatedly to illustrate some points. Surely there is a better analogy. And frankly, the narrator on the audio version was a bit dry. Otherwise, fine for a business [...]


    24. A well thought out book written by experts who have worked in the industry for years.The book provides useful frameworks for those seeking to understand the dominant businesses like Facebook, , Uber and Apple to name a few. It provides useful frameworks for people working in the tech sector and even suggests newer ways of evaluating businesses that typically don’t make profit for years yet dominate the business world like .The book is a must read for everyone in order to make sense of the rapi [...]


    25. Really interesting topic, plenty of great examples, but the book could be 50% shorter and no harm would be done to the human kind. :-) The author overcomplicates sentences and says even the simplest claim in 3x more text than needed. Excessive use od buzz-word adjectives became irritating at one point. In the end I am glad I've read the book, but I am pretty sure that there are and will be better written books on the same topic.


    26. It’s a very detailed book, but not a life changing one, down to earth, more focused on the present than in the future of the sharing economy. A bit boring sometimes but overall is good book.The author analyzed how it’s possible to create value with platforms, the idea that platforms surge where information is more valuable is a good one, the the information about how a Airbnb guest have behaved in past booking experiences.


    27. Platform business model is eating the world. An excellent book about development of platform based businesses. The book answers these questions very well. 1) how to solve chicken and egg problem?2) what metrics to look at? 3) how do develop a platform based business?4) how to govern platform based business ?


    28. Just trying audible but there is A tremendous amount of hype and action money in this space but changes are bigger and faster. Aren't we just creating these massive clever schemes to control human behavior to get paid. So I think we have proven we can do that well enough that everyone should have a spiritual advisor to balance things out. But they are few and far between.


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