Traction: A Startup Guide to Getting Customers

Traction: A Startup Guide to Getting Customers

Gabriel Weinberg Justin Mares / Feb 17, 2020

Traction A Startup Guide to Getting Customers Most startups end in failure Almost every failed startup has a product What failed startups don t have are enough customers Founders and employees fail to spend time thinking about and working on trac

  • Title: Traction: A Startup Guide to Getting Customers
  • Author: Gabriel Weinberg Justin Mares
  • ISBN: 9780976339601
  • Page: 160
  • Format: Hardcover
  • Most startups end in failure.Almost every failed startup has a product What failed startups don t have are enough customers.Founders and employees fail to spend time thinking about and working on traction in the same way they work on building a product This shortsighted approach has startups trying random tactics some ads, a blog post or two in an unstructured wayMost startups end in failure.Almost every failed startup has a product What failed startups don t have are enough customers.Founders and employees fail to spend time thinking about and working on traction in the same way they work on building a product This shortsighted approach has startups trying random tactics some ads, a blog post or two in an unstructured way that s guaranteed to fail This book changes that Traction Book provides startup founders and employees with the framework successful companies have used to get traction It allows you to think about which marketing channels make sense for you, given your industry and company stage This framework has been used by founders like Jimmy Wales , Alexis Ohanian Reddit , Paul English Kayak , and Alex Pachikov Evernote to build some of the biggest companies and organizations in the world We interviewed each of the above founders along with 35 others and pulled out the repeatable tactics and strategies they used to get traction We then cover every possible marketing channel you can use to get traction, and show you which channels will be your key to growth This book shows you how to grow at a time when getting traction is important than ever Below are the channels we cover in the book Viral Marketing Public Relations PR Unconventional PR Search Engine Marketing SEM Social and Display Ads Offline Ads Search Engine Optimization SEO Content Marketing Email Marketing Engineering as Marketing Target Market Blogs Business Development BD Sales Affiliate Programs Existing Platforms Trade Shows Offline Events Speaking Engagements Community BuildingThis book draws on interviews with the following individuals Jimmy Wales, Co founder of Alexis Ohanian, Co founder of reddit Eric Ries, Author of The Lean Startup Rand Fishkin, Founder of SEOmoz Noah Kagan, Founder of AppSumo Patrick McKenzie, CEO of Bingo Card Creator Sam Yagan, Co founder of OkCupid Andrew Chen, Investor at 500 Startups Justin Kan, Founder of Justin Mark Cramer, CEO of SurfCanyon Colin Nederkoorn, CEO of Customer Jason Cohen, Founder of WP Engine Chris Fralic, Partner at First Round Paul English, CEO of Kayak Rob Walling, Founder of MicroConf Brian Riley, Co founder of SlidePad Steve Welch, Co founder of DreamIt Jason Kincaid, Blogger at TechCrunch Nikhil Sethi, Founder of Adaptly Rick Perreault, CEO of Unbounce Alex Pachikov, Co founder of Evernote David Skok, Partner at Matrix Ashish Kundra, CEO of myZamana David Hauser, Founder of Grasshopper Matt Monahan, CEO of Inflection Jeff Atwood, Co founder of Discourse Dan Martell, CEO of Clarity Chris McCann, Founder of StartupDigest Ryan Holiday, Exec at American Apparel Todd Vollmer, Enterprise Sales Veteran Sandi MacPherson, Founder of Quibb Andrew Warner, Founder of Mixergy Sean Murphy, Founder of SKMurphy Satish Dharmaraj, Partner at Redpoint Garry Tan, Partner at Y Combinator Steve Barsh, CEO of Packlate Michael Bodekaer, Co founder of Smart Launch Zack Linford, Founder of Optimozo

    Traction How Any Startup Can Achieve Explosive Customer Traction How Any Startup Can Achieve Explosive Customer Growth Kindle edition by Gabriel Weinberg, Justin Mares Download it once and read it on your Kindle device, PC, phones or tablets Use features like bookmarks, note taking and highlighting while reading Traction How Any Startup Can Achieve Explosive Customer Growth. Traction Metrics Seed Real Startup Funding And Growth Jun , While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, Scaling Lean Mastering the Key Metrics for Startup Growth by Orbital Traction Orbital Traction Completes SBIR, demonstrates efficiency improvements Orbital Traction has completed their latest SBIR contract for the Navy During this phase of the contract, Orbital designed and built prototype Fan Drive transmissions that verified the hardware met or exceeded the expected fuel economy improvements predicted by the mathematical models. Startup Growth September A startup is a company designed to grow fast Being newly founded does not in itself make a company a startup Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of exit. Startup Digest The personalized insider newsletter for Subscribe Sign up with your email or login with your favorite social network Then select subscription options on the next page Email Startup company A startup or start up is started by individual founders or entrepreneurs to search for a repeatable and scalable business model More specifically, a startup is a newly emerged business venture that aims to develop a viable business model to meet a marketplace need or problem Founders design startups to effectively develop and validate a scalable business model. demo This website uses cookies for proper functioning and enhancing the user experience Clicking Continue acknowledges your consent Learn More Validated learning about customers Startup Lessons Learned This is possibly the most insightful startup article I ve read in a while People talk about funding funding funding, bootstrapping, etc but few step back and really examine the underlying assumptions of startup The Startup Pyramid Startup Marketing Blog Every six months I rethink the optimal startup go to market approach based on new insights gained at recent startups Lately I ve been using a pyramid to represent the process I m using. Kyoto Startup Summer School KS Program Modules Kyoto Startup Summer School is composed of different modules taught and facilitated by our diverse teaching team members While the detailed program for KS is not finalized yet, here are some exciting modules we are planning to incorporate

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    About "Gabriel Weinberg Justin Mares"

      • Gabriel Weinberg Justin Mares

        Gabriel Weinberg is the Founder CEO of DuckDuckGo, the search engine that doesn t track you with over a billion searches in 2013 He is also an angel investor and co author of Traction A Startup Guide to Getting Customers Weinberg has been featured on CBS, FOX, the Guardian, the Washington Post and many .Previously he was the Co founder CEO of Opobox, which was sold to United Online in 2006 Weinberg holds B.S in Physics and an M.S in Technology and Policy from MIT He is based on Valley Forge, PA withhis wife and two boys.


    1. If you're looking a book with concrete traction tactics, this is the bible. Most books will give you some loose "advice" but this goes into granular detail in a way that's easy to understand for beginners but still super valuable to people who've been in the game for awhile. Awesome job Gabriel and Justin!

    2. Traction. Ah, just the sound of the word alone makes my spine tingle. Traction, it seems, can forgive all sins. With enough of it, investors will commit even if you haven’t figured out your team or how you will make money. So why is it that so many founders sit on their hands and just hope that their product takes off?Ignorance. Most founders don’t know how to get traction for their startups and so they blindly double down on building a great product. They don’t know what investors mean wh [...]

    3. If you've got one book to read about building startup growth, let it be this one. I started reading it together with Peter Thiel's "Zero to One", but found myself spending almost my entire time time going back in forth around "Traction". What I love about the book are the applicable tips and advice, which spring right from every chapter. The book does not tell a magical recipe for bringing in a million customers overnight. In all honesty, there is no such recipe. What the book does though is sum [...]

    4. Traction opens with a framework called Bullseye. The idea behind Bullseye is to test a number of growth channels, and quickly figure out which can help your business move the needle. To that end, the authors provide an in-depth look at 19 different growth channels, aided by interviews with people who have successfully used those channels to get traction.It's a simple book and quick read, but I've already found it very helpful in thinking about strategic growth and critical paths.

    5. Very practical book for a fresh look at your go-to-market strategies & tactics. Good examples, to-the-point material. Really glad I stumbled upon it, gave me a lot of ideas how to improve my own business.

    6. A great compilation of various ways for startups to utilize marketing channels to churn out growth. Some were better than others, and some I knew while others I didn't. Overall it was great feeling ether being refreshed or enlightened on these different pathways, and the book is a good jumping point for marketers looking to gain traction for their businesses.

    7. This is a great intro to the landscape of digital marketing, channel by channel. I thought there were a lot of interesting things in it, but I was also exhausted by the sheer number of things to think about by about halfway through. I'm glad to not be an early-stage marketer at a startup. The library loan ran out so I haven't finished it, although I might someday.

    8. من الكتب الرائعة التي تعطيك جميع الطرق التسويقة المتاحة لتسوق مشروعك الناشئلن تجد طريقة تخطر على بالك إلا وموجودة ضمن الـ ١٩ طريقة التي ذكرها الكتابابتداء من تحسين مستوى البحث عن منتجك في محركات البحث، مرورو بالدعايات في الانترنت والشوارع والتلفزيوناتوانتهاء بالمؤتمرات و [...]

    9. Maybe if you're really up to date with the latest marketing and user growth effort, you won't be needing this book.Otherwise, it's a gem! It explained the possible ways for startups to gain traction, explaining that there are no "one strategy for all" and it even depends on what's your traction goal and your own stage.I could see myself coming back to this book over in the next months and years as I'm going through my own stages. Totally recommended for my fellow founders!!

    10. The four stars are for the first 5 chapters. The rest of the book can easily be skimmed, but there are some really good ideas and things to try in those first few chapters. I like the Bullseye framework, and I like how well it all fits into Lean methodology without too much wiggling and squeezing. If you're able to hold your nose and read past words like "utilize" and "move the needle", I'd say the first 40 pages is well worth your time.

    11. This book is a must read if you want to deeply understand marketing, growth hacking and traction strategies in the new digital age. The first five chapters are a great work on how to implement a lean and experimentation system to test and learn the best traction tactics to implement. The other chapters are the meat of the book. Each is about a specific traction tactic and how to implement it. Read it to learn how to grow your startups, app or business!

    12. Thefindsite roadmap to obtaining traction!As an experienced entrepreneur, Mr Weinberg focuses in on the essential element for any business,not just startupsady, willing , and able consumers. Until you have these people you don't actually have a business. Therefore this book provides critical insight into achieving customer growth. Easy to understand and execute, this book will be read by future Mark Zuckerbergs!

    13. Great practical advice on how to test and decide on which growth channels to focus on in a particular stage of your business. The book is concise and the examples it provides can trigger your imagination.

    14. I really liked the way this book is structured. It is super concise and full of examples. I had no idea there are so many channels and it really sparked a few ideas while reading it.

    15. Just finished reading @tractionbook by @jwmares and @yegg. If you are serious about #growthhacking, READ THIS BOOK!

    16. I liked this book and will be going through the next version of it as well. Hats off to Gabriel and Justin. At first I was going through this book very slowly and wanted to understand each and every traction channels deeper. The second time when I read through this book, I got the flow. One big mantra that I got from this book is, many startups who failed had products, but they didn't try for a good traction to get more users. Eventhough this book covers some 19 different channels, I would still [...]

    17. Full of buzz words, annoyingly monotonous and only mildly useful. In my opinion, the only two valuable things I in this book are the list of 'traction' channels, and a few good suggestions for some of them, which I'll attached below.Nevertheless, it is not a long or difficult and I believe it is worthwhile investing the time to read it.The author suggests aiming to dedicate 50% of resources to product and 50% to distribution (or what he calls traction)._______________________Traction Channels01. [...]

    18. As a startup founder coming mainly from the technology side, I needed a good practical hands-on guide to go beyond the overwhelming number of generic sales and marketing books. The value in this book is that while we know the general principles of sales & marketing it’s great to have a resource that provides scope, structure and a methodology for identifying and testing the most impactful traction channels for a company – particularly a new start. I used the methodology internally within [...]

    19. You should definitely read at least first 5 chapters of this book. Which can give you good advices how to find the best way to grow your startup - to find your traction and to be sure you will find traction again and again as your startup will grow and change.This book describes many common marketing channels mostly suitable for online startups like SEO, PR, Social Media, Viral, Email, Content marketing etc. giving you idea what is each channel about and what to expect from it. Once you are sure [...]

    20. This is a good book for anyone trying to grow a startup, get more customers for a small/medium-sized business, or just understand many different marketing/growth methods.It's basically divided in two parts. The first explains their strategy to choose a traction method, and then how to follow through with it to get more customers. The second goes through the 19 channels you can use (PR, Sales, Search Engine Marketing, etc.), and gives a brief explanation of each. It uses many real examples to bac [...]

    21. This book is a must read for everyone working in a Start Up.'Most Start Ups don't fail because of their product, they fail because they don't gain traction.'Weinberg dissects 19 different traction channels, summing up key terminology, tools and tactics, case studies from the real world. He also outlines a simple methodology to test and implement them. Every page is packed with actionable advice. A compresensive marketing crash course that will help everyone identify which strategy is best for th [...]

    22. As a marketer and a entrepreneur for over 4 years now, I was aware about most of the traction techniques mentioned in the book. However, this book was a really good refresher.The book has interviews of successful startups founder including Dropbox, Mint, and HubSpot (I have only mentioned the ones I like ;) ) This part makes the book valuable. To hear stories from the people who have actually done it rather than just bland talks, gives credibility to what author says in the book.It's a good read [...]

    23. For me, this book is one of the most practical and exploring-worthy materials. In the book, author features quite loose framework, named Bullseye, to place 19 traction channels for startup to test and utilize. The framework itself is trivial, which just like Golden Circle of Simon Sinek, more like a common sense elevated. However, the insight of each channel is what really make the book valuable. Each traction is described with key examples, utilization, metrics, tips and bullet-point capture to [...]

    24. This is book is suitable for people who have a business idea or they already have a good product but they don't know how to get it in front of their buyer persona. Any marketing (inbound or outbound) specialist will not find much value in the book. It's not a bad book but you will only learn a little bit of everything and this is not enough to move the needle. The book will just help you understand what channels are suitable for your business. You will have to read more books and get more inform [...]

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