Key Account Management and Planning: The Comprehensive Handbook for Managing Your CompaNoel Capon / Sep 17, 2019
Key Account Management and Planning The Comprehensive Handbook for Managing Your Compa The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process Key or strategic accou
The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process Key or strategic accounts have now become a company s most important asset, in some cases supplying in excess of 80 percent of a firm s revenues Here, in one powerful volume, key account manageThe vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process Key or strategic accounts have now become a company s most important asset, in some cases supplying in excess of 80 percent of a firm s revenues Here, in one powerful volume, key account management expert Noel Capon provides the most comprehensive treatment of key account management and planning yet published For the first time, Capon introduces his breakthrough four part congruence model of key account management a new, thoroughly researched approach to optimally managing your key account portfolio First, the author shows how to select and conceptualize the key account portfolio second, how to organize and manage key accounts third, how to recruit, select, train, retain, and reward key account managers and fourth, how to formulate and execute strategy and issues of coordination and control This congruence model serves as a backdrop as Capon takes the reader step by step through the vital functions of key account management including identifying key account criteria, considering the threats and opportunities for the key account, and understanding the roles and responsibilities of critical players Capon backs up his points with extensive research, real life stories of successes and failures at a variety of companies, and clarifying figures Special chapters are devoted to partnering with key accounts and in depth information on global key account management, an increasingly important weapon for staying ahead of the competition.Timely, important, and essential, Key Account Management and Planning is the only reference handbook those with key account responsibilities will ever need.
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Free Read [Science Book] ¿ Key Account Management and Planning: The Comprehensive Handbook for Managing Your Compa - by Noel Capon Æ 315 Noel Capon
Title: Free Read [Science Book] ¿ Key Account Management and Planning: The Comprehensive Handbook for Managing Your Compa - by Noel Capon Æ