Cold Intimacies: The Making of Emotional Capitalism

Cold Intimacies: The Making of Emotional Capitalism

Eva Illouz / Sep 18, 2019

Cold Intimacies The Making of Emotional Capitalism It is commonly assumed that capitalism has created an a emotional world dominated by bureaucratic rationality that economic behavior conflicts with intimate authentic relationships that the public an

  • Title: Cold Intimacies: The Making of Emotional Capitalism
  • Author: Eva Illouz
  • ISBN: 9780745639055
  • Page: 105
  • Format: Paperback
  • It is commonly assumed that capitalism has created an a emotional world dominated by bureaucratic rationality that economic behavior conflicts with intimate, authentic relationships that the public and private spheres are irremediably opposed to each other and that true love is opposed to calculation and self interest.Eva Illouz rejects these conventional ideas and arguIt is commonly assumed that capitalism has created an a emotional world dominated by bureaucratic rationality that economic behavior conflicts with intimate, authentic relationships that the public and private spheres are irremediably opposed to each other and that true love is opposed to calculation and self interest.Eva Illouz rejects these conventional ideas and argues that the culture of capitalism has fostered an intensely emotional culture in the workplace, in the family, and in our own relationship to ourselves She argues that economic relations have become deeply emotional, while close, intimate relationships have become increasingly defined by economic and political models of bargaining, exchange, and equity This dual process by which emotional and economic relationships come to define and shape each other is called emotional capitalism Illouz finds evidence of this process of emotional capitalism in various social sites self help literature, women s magazines, talk shows, support groups, and the Internet dating sites How did this happen What are the social consequences of the current preoccupation with emotions How did the public sphere become saturated with the exposure of private life Why does suffering occupy a central place in contemporary identity How has emotional capitalism transformed our romantic choices and experiences Building on and revising the intellectual legacy of critical theory, this book addresses these questions and offers a new interpretation of the reasons why the public and the private, the economic and the emotional spheres have become inextricably intertwined.

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      105 Eva Illouz
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      Published :2018-010-27T12:14:45+00:00

    About "Eva Illouz"

      • Eva Illouz

        Eva Illouz Hebrew born April 30, 1961 in Fes, Morocco is a professor of sociology at the Hebrew University in Jerusalem Since October 2012 she has been President of Bezalel Academy of Art and Design She is Bezalel s first woman president Since 2015, Illouz has been a professor at Paris s School for Advanced Studies in the Social Sciences cole des hautes tudes en sciences sociales.The research developed by Illouz from her dissertation onward focuses on a number of themes at the junction of the study of emotions, culture and communication The ways in which capitalism has transformed emotional patternsOne dominant theme concerns the ways in which capitalism has transformed emotional patterns, in the realms of both consumption and production.Consuming the Romantic UtopiaIllouz s first book addresses a dual process the commodification of romance and the romanticization of commodities Looking at a wide sample of movies and advertising images in women s magazines of the 1930s, Illouz finds that advertising and cinematic culture presented commodities as the vector for emotional experiences and particularly the experience of romance Commodities of many kinds soaps, refrigerators, vacation packages, watches, diamonds, cereals, cosmetics, and many others were presented as enabling the experience of love and romance The second process was that of the commodification of romance, the process by which the 19th century practice of calling on a woman, that is going to her home, was replaced by dating going out and consuming the increasingly powerful industries of leisure Romantic encounters moved from the home to the sphere of consumer leisure with the result that the search for romantic love was made into a vector for the consumption of leisure goods produced by expanding industries of leisure.Cold Intimacies and Saving the Modern SoulIn Cold Intimacies and Saving the Modern Soul Illouz examines how emotions figure in the realm of economic production in the American corporation, from the 1920s onward emotions became a conscious object of knowledge and construction and became closely connected to the language and techniques of economic efficiency Psychologists were hired by American corporations to help increase productivity and better manage the workforce and bridged the emotional and the economic realms, intertwining emotions with the realm of economic action in the form of a radically new way of conceiving of the production process So whether in the realm of production or that of consumption, emotions have been actively mobilized, solicited and shaped by economic forces, thus making modern people simultaneously emotional and economic actors.The role of popular clinical psychology in shaping modern identityIllouz argues that psychology is absolutely central to the constitution of modern identity and to modern emotional life from the 1920s to the 1960s clinical psychologists became an extraordinarily dominant social group as they entered the army, the corporation, the school, the state, social services, the media, child rearing, sexuality, marriage, church pastoral care In all of these realms, psychology established itself as the ultimate authority in matters of human distress by offering techniques to transform and overcome that distress Psychologists of all persuasions have provided the main narrative of self development for the 20th century The psychological persuasion has transformed what was classified as a moral problem into a disease and may thus be understood as part and parcel of the broader phenomenon of the medicalization of social life What is common to theme 1 and theme 2 is that both love and psychological health constitute utopias of happiness for the modern self, that both are mediated through consumption and that both constitute horizons to which the modern self aspires In that sense, one overarching theme of her work can be called


    1. this is a book of three short essays about love and capital. I liked all of the essays, but i think the last one, which pays particular attention to the internet dating phenomenon. Illouz looks at different dating sites and the questions that they use to match people. Illouz makes the distinction between this process and the traditional nineteenth century romantic love and the rationalized, selling of selves as potential mates on a market. Falling in love is something that happens to you, where [...]

    2. Rarely is a book of such philosophical and sociological range and depth so clearly and concisely writen. Illouz begins with the growth of psychology and communication as sciences that changed how we think of ourselves as intimate, relating beings, and she offers an analysis of how dating websites build on that historical sense of self and offer us ways of understanding our love prospects in market terms.Based on lectures, so it is short with footnotes fit for an academic tome but reads through s [...]

    3. He leído ya casi todos los libros de Illouz y, hasta el momento, éste es el que más me ha gustado. Habla sobre la influencia del lenguaje y la narrativa terapéuticos en las instituciones posmodernas y en la comprensión de la relación amorosa. También es muy esclarecedor su análisis de los lugares de citas en Internet y los cambios que suponen; el mercado amoroso. Me quedo, sobre todo, con su idea de la imaginación institucionalizada. Me parece muy acertada y muy iluminadora.

    4. Some generalities without any substantiating evidence (for example, that workers found the importation of psychological language into the workplace as positive, contrary to the views of other sociologists that such importation was oppressive). Analytically fuzzy, e.g. confusing what emotion is with what elicits it.

    5. I particularly liked the chapter on 'Romantic Webs'. The relationship dynamics explored are mainly romantic and do not necessarily discuss the whole of the private sphere. Perhaps an introductory book, a springboard to explore the interesting relationship between emotions and capitalism.

    6. Λοιπόν αυτό το βιβλιαράκι ξεκίνησε με καλές προοπτικές αφού πραγματεύεται μια ενδιαφέρουσα ιδέα, του ότι ζούμε δλδ σε μια εποχή που το συναίσθημα παίζει κεντρικό ρόλο ακόμα και σε "σκληρά" ορθολογικούς τομείς της καθημερινότητας όπως η οικονομία και η πολιτική.Κάπου στη π [...]

    7. Illouz makes a good review of the understanding of relationships in the capitalist world, relating it to notions of philosophy, psychology and surely sociology. This was the first work I've read in this genre and I was intrigued by the way Illouz assesses the matter at hand. Hers, I feel, is more like trying to understand the issue without projecting huge claims and digressing from the essence of the matter. The first two essays supply the theoretical basis of relationships of the time while the [...]

    8. Izvrsna knjiga. Autorica još jednom pokazuje kako su psihologija, feminizam i farmaceutska industrija utjecale na intelektualizaciju ljudskih odnosa i njihovo pretvaranje u tržište gdje uvijek postoji netko bolji, a sve se preferencije i žudnje shvaćaju kao fiksne i vjeruje se da ih se može verbalizirati. Opisuje kako internet uništava spontanost veza, a u drugom dijelu analizira Pedeset nijansi sive za koji smatra da je, unatoč užasnom stilu, roman koji, u obliku BDSM-a, rješava tenzi [...]

    9. The third lecture, about internet dating, was miserable. All of the Internet analysis was outdated (I want to burn every book that uses "the net" more than once). My biggest problem was that the third lecture contained an absolutely shit reading of "You've Got Mail." Minus 1 star for that alone. The first lecture was really good, still worth reading. It's just.

    10. En este libro, de una lucidez excepcional, Illouz explica cómo se ha modificado la intimidad en la comunidad digital y el papel que el capitalismo juega en cada uno de sus actores. Su manera de escribir hace que la lectura sea amena pero precisa con una capacidad aguda de análisis y crítica.

    11. Eva Illouz explica perspicazmente la habitual decepción cuando los colegas de internet deciden encontrarse en la realidad: la razón no es que nos idealicemos a nosotros mismos en nuestras representaciones, sino que esta representación de uno mismo está necesariamente limitada a la enumeración de características abstractas (edad, aficiones, etc.); lo que se pierde aquí es lo que Freud llamó der einzige Zug, la «característica unaria», ese je ne sais quoi que instantáneamente hace que [...]

    12. No me ha gustado. Me parece bien la historia de cómo llegamos a la cultura de la autoayuda pero no me gustan ni su negación de la influencia de la ficción ni el no hablar de lo estructural en absoluto, como si no tuviese nada que ver ni su concepto de romanticismo siglo XIX combinado con su recelo de las relaciones establecidas por internet. También le veo un sesgo negativo hacia la promiscuidad de otros, y sobre todo de otrasemás es un poco sociólogos only, hay cosas que cuesta entender o [...]

    13. Um dos melhores livros que já li, ampliou muito o meu entendimento sobre como somos pessoas emocionais e como fazemos o uso dela de uma forma muitas vezes covarde e ingênua.

    14. another book for my political science seminar on politics and affect. somewhat interesting. a bit more approachable than some of the others we've read.

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