Where The Suckers Moon: An Advertising Story

Where The Suckers Moon: An Advertising Story

Randall Rothenberg / Dec 06, 2019

Where The Suckers Moon An Advertising Story From the moment Subaru of America in an effort to counter flagging car sales set out to select a new agency throwing its million account open to competition Randall Rothenberg formerly advertisi

  • Title: Where The Suckers Moon: An Advertising Story
  • Author: Randall Rothenberg
  • ISBN: 9780679412274
  • Page: 265
  • Format: Hardcover
  • From the moment Subaru of America in an effort to counter flagging car sales set out to select a new agency, throwing its 75 million account open to competition, Randall Rothenberg, formerly advertising columnist of the New York Times, was there Out of his unprecedented access to the car company and the agency it ultimately chose Wieden Kennedy Rothenberg bFrom the moment Subaru of America in an effort to counter flagging car sales set out to select a new agency, throwing its 75 million account open to competition, Randall Rothenberg, formerly advertising columnist of the New York Times, was there Out of his unprecedented access to the car company and the agency it ultimately chose Wieden Kennedy Rothenberg brilliantly details the people, passions, politics and processes of advertising He takes us into a world composed equally of chaos and comedy, terror and triumph, a world where sober M.B.A s clash with Hollywood egos, creative mavericks with research pundits all of them in pursuit of the Holy Grail an image that will live as long as Volkswagen s Lemon ad, a slogan as memorable as Please don t squeeze the Charmin In a narrative alive with authenticity and genuine color, Rothenberg takes us inside Subaru the darling of Wall Street in the early eighties but ravaged in the recession of the early nineties He enters as well the inner sanctums of the six major agencies that competed to top Subaru s once successful slogan, Inexpensive, and built to stay that way He watches and listens as the Subaru executives argue about the proposals submitted And once the winning agency is chosen, he describes every crucial twist and turn of its frenetic, all out efforts to invent and then recharge a campaign TV commercials, print ads, slogans that will win the approval of Subaru executives and disgruntled car dealers.

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    • Free Read [Psychology Book] ✓ Where The Suckers Moon: An Advertising Story - by Randall Rothenberg ✓
      265 Randall Rothenberg
    • thumbnail Title: Free Read [Psychology Book] ✓ Where The Suckers Moon: An Advertising Story - by Randall Rothenberg ✓
      Posted by:Randall Rothenberg
      Published :2018-09-11T08:31:32+00:00

    About "Randall Rothenberg"

      • Randall Rothenberg

        Randall Rothenberg Is a well-known author, some of his books are a fascination for readers like in the Where The Suckers Moon: An Advertising Story book, this is one of the most wanted Randall Rothenberg author readers around the world.


    343 Comments

    1. A super interesting, well-written book about advertising. Great. The only problem (for me) was it being entirely about Suburu. And this, to a limit, was quite interesting too. I like learning about things I know little about. But after a while . . . I can only care so much about cars. Heck, I take the bus.



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